Retention Marketing Executive

4 weeks ago

mumbai, India The Yoga Institute Official Full time
JD for Retention Marketing Executive
Work Location:  Prabhat Colony,Santacruz (E), Mumbai location
Working Hours : Monday to Saturday, 10.00 am to 6.00 pm
Job Type : Onsite
Salary Range:-  4 to 6 lacs per annum
Immediate Joining preferred
JOB DESCRIPTION
As Retention Marketing executive, you will be responsible for developing and executing strategies to maximize engagement with our community through meaningful content, understand course enrollment journey and support the same with retention marketing strategies via Email, & Whatsapp marketing channels. Your primary focus will be on understanding user behavior, implementing targeted campaigns, and leveraging data- driven insights to achieve these goals. This role requires a blend of consumer first approach, analytical skills, creativity, and a deep understanding of retention marketing to translate the institute’s expertise in yogic knowledge and practices into relevant communications for the community.
Please visit our website:  and our social media handles: understand our work.
Key Responsibilities:
Conduct thorough analysis of customer data to identify key segments.
Develop strategies for personalized communication (via SMS, Email, WhatsApp & Bot) based on customer segments.
Create strategy for yearly, monthly and weekly strategic & tactical CRM plans.
Planning and creating automated user journeys for effective communication
Create compelling content and messaging to resonate with different customer segments.
Collaborate with cross-functional teams to ensure seamless execution of campaigns.
Implement customer feedback loops to gather insights and understand pain points
Regularly analyze campaign performance and customer metrics to measure success
Work closely with content , sales, and customer support teams to align retention strategies with overall business goals.
Collaborate with marketing teams to ensure consistency in messaging and branding.
Qualifications & Skills:
Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
1+ years of experience in CRM or a similar role
Proficiency in using analytics tools such as Clever Tap, Web Engage, Mo Engage
Strong analytical skills with the ability to interpret data and draw actionable insights.
Experience with customer segmentation and targeting strategies.
Excellent communication and interpersonal skills.
Proficiency in marketing automation tools and customer relationship management (CRM) systems
Creative mindset with the ability to think strategically and execute tactically.
Familiarity with A/B testing methodologies
Probationary Period: 3 months
Food Policy- Yoga Institute is an Ashram that promotes Satvik and holy living to all. You cannot order food from outside while you are at the institute. Only Vegetarian food is allowed at the Institute. Yoga Institute provides Satvik food to all associates working for them however if the associate wishes to carry his/her lunch box, it has to be vegetarian food. STRICTLY NO NON-VEG food will be allowed during working hours.
Leave Policy – 12 Annual leaves in a year that includes National and State Holidays
Work ethics: While at work, smoke breaks are not allowed. Smoking is strictly prohibited and associates are not allowed to go out of the workplace to have their smoke breaks and resume work.

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