Lead Generation Specialist

6 days ago


Kolkata, India Kajkarma Innovations Full time

Kajkarma Innovations Pvt. Ltd. is a fast-growing IT solutions company delivering web development, app development, AI-driven solutions, custom software, and digital marketing services to clients worldwide. We work with startups, MSMEs, eCommerce, colleges, hospitals, retail, and more.

Role Overview

We are looking for a Lead Generation Specialist to fuel our business growth by identifying, qualifying, and nurturing high-quality leads. You will play a crucial role in expanding our client base and ensuring a steady pipeline of opportunities for the sales team.

Key Responsibilities

  • Research and identify potential clients across industries (startups, MSMEs, eCommerce, healthcare, education, retail, etc.).
  • Generate B2B leads through LinkedIn, Upwork, Apollo, Crunchbase, email campaigns, and social media.
  • Maintain and manage lead data in CRM (HubSpot/Zoho or similar).
  • Execute cold email, LinkedIn, and social media outreach campaigns.
  • Qualify leads and schedule meetings for the sales team.
  • Collaborate with marketing and sales teams to optimize campaigns.
  • Track, analyze, and report lead generation performance (KPIs, ROI, conversion rates).

Key Skills

  • B2B Lead Generation & Prospecting
  • Market Research & CRM Management
  • LinkedIn Sales Navigator, Apollo, Upwork, Fiverr, etc.
  • Cold Emailing & Social Media Lead Gen
  • Strong Written & Verbal Communication
  • Knowledge of IT Services (Web, App, AI, Digital Marketing)
  • Negotiation & Client Handling
  • Data-driven Approach & KPI Tracking


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