Amazon Advertising Specialist

2 days ago

Delhi, India Spark Labs Full time
About us:Spark Labs is a global Digital Marketing start-up helping brands grow their e-commerce business. We work closely with our clients to analyze and optimize their search engine marketing and promote their brand across platforms like Amazon and other ecommerce marketplaces. We are a preferred partner of several Amazon agencies in US and other Global markets.

Job Location:

Fully Remote, but based in India

What We’re Looking For:We’re looking for a Hybrid Sponsored and DSP ads Specialist who can help drive our clients’ growth to the next level, someone who understands what it takes to drive growth on Amazon, leveraging different tactics and within sponsored ads and Amazon DSP solutions to help our clients thrive. The ideal candidate will thrive in ambiguity, developing strategies based on deep understandings of the customer, competition, and Amazon capabilities - rooted in data and insights. You will work cross-functionally with internal partners to align on strategy and long-term goals for our clients.

Responsibilities/AccountabilitiesGrow brand equity and sales by utilizing Amazon advertising tools, primarily Sponsored Advertising and Amazon DSP (programmatic)Coordinate with account leaders to develop and execute sponsored ads tactics for marketing, advertising, and brand developmentUtilization of Amazon tools, Amazon DSP console, other programmatic platforms, and internal reporting toolsSetup, launch, and monitor various campaigns including display, online video, STV, audio, and connected devicesTraffic various creative formats including auto-generated ads, static images, videos, audio, and third-party trackersGenerate standardized and ad hoc ADSP campaign reportsLend backend optimization and other support as needed to medium and large-sized client accounts to learn tactical and management skills in the support of more complex businessesEnsure spend pacing is aligned to agree upon budget and adjust, as necessary. Set monthly budgets at the campaign level for all clientsBuild weekly, monthly, and quarterly performance progress reports for brands to identify trends and optimization insights to accelerate growth.Ongoing and proactive optimization and analysis of sponsored ads campaign performance to continue to evolve and improve performance to goals within dynamic, ever-changing Amazon landscapeMultitasking in a fast-paced environment: The ability to manage multiple projects, deliverables, and clients simultaneously, while adhering to deadlines and maintaining attention to detail

Knowledge/SkillsExperience with digital marketing, search engine marketing, programmatic media buyingExcellent written, oral, and interpersonal communication skillsProficiency with Amazon tools, including the Amazon Advertising suite of solutionsProficiency in Microsoft Office Suite, specifically Microsoft Excel and Power PointAbility to analyze large data sets and identify trends to inform the businessAbility to problem-solve and multitaskPossess innate curiosity and desire for continued growth and responsibilityCertification in Amazon Advertising is a plus

RequirementsPost-secondary education or equivalent experience1-3 years of digital marketing and/or campaign operations experiencePreferred - Experience with Amazon Advertising / Programmatic / SEM & other retail media channels

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