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Amazon ppc expert

1 month ago

Delhi, India Elite Global Full time
Position Title : Amazon PPC Expert
Job Type : Freelance/Contract
Experience : 5+ Years
Location : Remote
About the Role We are seeking a seasoned Amazon PPC Expert with over 5 years of experience to drive our Amazon advertising strategy and maximize our ROI. As a freelance specialist, you will take full ownership of managing and optimizing Amazon advertising campaigns across multiple product categories, ensuring our brand's growth in a competitive marketplace.
Key Responsibilities Campaign Strategy & Setup
Develop, implement, and manage high-performing Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).
Conduct keyword research and competitor analysis to identify growth opportunities.
Create detailed advertising plans tailored to product performance goals.
Performance Monitoring & Optimization
Continuously monitor campaign performance metrics (ACo S, TACo S, CTR, ROAS).
Optimize bids, keywords, and targeting to achieve desired KPIs.
Implement strategies to reduce wasted ad spend while maximizing profitability.
Advanced Reporting & Analytics
Generate detailed performance reports, analyze trends, and provide actionable insights.
Use tools like Amazon Advertising Console, Helium 10, Jungle Scout, or other third-party platforms.
Present performance results and recommendations to stakeholders.
Campaign Scaling
Leverage advanced PPC tactics like product targeting, audience retargeting, and dayparting.
Experiment with and optimize campaigns for new ad formats and opportunities.
Account Health & Compliance
Ensure compliance with Amazon Advertising policies.
Manage negative keywords and ad placements to prevent unnecessary costs.
Collaboration
Work closely with product managers, content creators, and inventory teams to align advertising strategies with business objectives.
Requirements Proven experience of 6+ years managing Amazon PPC campaigns with measurable success.
Expert-level proficiency in Amazon Advertising Console, keyword research tools, and analytics platforms.
Strong understanding of ACo S, TACo S, ROAS, and other key Amazon metrics.
Experience working with a variety of niches and products, including in competitive markets.
Deep knowledge of Amazon SEO and how it integrates with PPC strategies.
Ability to analyze large datasets and derive actionable insights.
Excellent communication and reporting skills.
Ability to stay updated on Amazon algorithm changes and advertising trends.
Preferred Skills Experience using tools like Helium 10, Jungle Scout, Sellics, or Prestozon.
Familiarity with Amazon DSP and advanced advertising techniques.
Experience working with international Amazon marketplaces (e.g., UK, EU, Canada).
Why Work With Us? Opportunity to collaborate with a growing brand in a dynamic market.
Flexible remote work schedule with project-based or retainer-based payment models.
Freedom to apply your expertise and innovate with cutting-edge strategies.