Amazon PPC Ad Specialist
3 weeks ago
We are seeking a skilled and results-driven Amazon PPC Ad Specialist to manage and optimize our advertising campaigns on the Amazon platform. The ideal candidate will have a deep understanding of Amazon’s advertising ecosystem, data-driven decision-making skills, and the ability to create and execute strategies that drive sales growth and improve return on ad spend (ROAS).
Key Responsibilities:- Campaign Management:
- Create, manage, and optimize Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and other ad types.
- Continuously monitor performance metrics, such as ACOS, ROAS, CTR, and CPC, to ensure optimal ad performance.
- Strategy Development:
- Develop and implement PPC strategies tailored to achieve business goals, including product launches, sales growth, and brand visibility.
- Conduct market and keyword research to identify high-performing, relevant keywords and negative keywords to enhance campaign efficiency.
- Performance Analysis:
- Analyze campaign data and generate reports to provide actionable insights to stakeholders.
- Identify trends and recommend changes to campaigns or strategies to maximize profitability.
- Bid Management:
- Adjust bids using automated and manual tools to optimize ad placement and cost efficiency.
- Implement bid strategies to target specific audiences and demographics effectively.
- Competitive Analysis:
- Monitor competitor activity and advertising strategies to stay ahead in the market.
- Leverage insights to refine campaigns and improve market positioning.
- Collaboration:
- Work closely with the product, content, and marketing teams to align advertising strategies with overall business objectives.
- Collaborate on optimizing product listings, titles, images, and descriptions for ad relevance.
- Proven experience in Amazon PPC campaign management and optimization.
- In-depth knowledge of Amazon Advertising Console (formerly Amazon Marketing Services).
- Strong analytical skills with experience in analyzing data to drive decision-making.
- Proficiency in using tools like Helium 10, Jungle Scout, or similar for keyword research and competitor analysis.
- Familiarity with e-commerce and Amazon SEO best practices.
- Excellent communication and project management skills.
- Certification in Amazon Advertising (preferred but not mandatory).
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North Delhi, India Rama vision limited Full timeJob Overview:We are seeking a skilled and results-driven Amazon PPC Ad Specialist to manage and optimize our advertising campaigns on the Amazon platform. The ideal candidate will have a deep understanding of Amazon’s advertising ecosystem, data-driven decision-making skills, and the ability to create and execute strategies that drive sales growth and...
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Amazon PPC Ad Specialist
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North Delhi, India Rama vision limited Full timeJob Overview:We are seeking a skilled and results-driven Amazon PPC Ad Specialist to manage and optimize our advertising campaigns on the Amazon platform. The ideal candidate will have a deep understanding of Amazon’s advertising ecosystem, data-driven decision-making skills, and the ability to create and execute strategies that drive sales growth and...
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Delhi, India Rama vision limited Full timeJob Overview: We are seeking a skilled and results-driven Amazon PPC Ad Specialist to manage and optimize our advertising campaigns on the Amazon platform. The ideal candidate will have a deep understanding of Amazon’s advertising ecosystem, data-driven decision-making skills, and the ability to create and execute strategies that drive sales growth and...
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