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Assistant Manager
2 months ago
Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose - the relentless pursuit of a world that works better for people - we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.
Inviting applications for the role of Assistant Manager -Digital Marketing Manager (Web Operations)
We are currently seeking a Digital Marketing Manager (Web Operations) to join the Global Marketing team. The position will be in our Mumbai office. The prospective candidate will join our Global Website team and will be responsible for planning, developing and executing web strategy and operations as a part of Genpact’s marketing function. The individual will report to the Vice President, Digital Marketing based in Toronto.
Skillset required:
Strong understanding of website user experience, search engine optimization and Google Analytics
Intermediate knowledge of HTML and CSS to implement quick fixes and troubleshooting
Strong written/oral communication skills and attention to detail and quality control. Previous work experience with a global organization is a plus
Ability to build relationships and work collaboratively
Ability to excel with little day-to-day oversight and under strict deadlines
Responsibilities
Manage and own Genpact’s website content management system, Sitecore. Become an expert in Sitecore and build new pages on the website using existing website templates, web guidelines and user experience best practices
Collaborate and coordinate with internal development team to create and execute yearly development roadmap for Genpact’s corporate website. Work with the development team to explore new modules and templates to enhance website user experience.
Collaborate with corporate marketing, website operations and BU marketing teams to ensure proper execution of website projects
Drive data-driven conversations with marketing stakeholders to help achieve marketing and digital goals. Focus on key metrics like website traffic, lead generation and core web vitals
Train Genpact’s website team to build pages in the CMS and support implementation of new website features and capabilities. Examine and revise website material and documentation to make sure it is factually and technically accurate.
Keep up with technical developments, industry trends, and legal requirements to make sure the Genpact website stays at the forefront of innovation and adherence to regulations
Competent in managing the team's workload distribution using work management platforms like Monday.com.
Monitor website performance and create reports on a regular basis.Assist with the creation and upkeep of website performance dashboards that offer valuable business insights.
Work on various technology tools that are related to website management to ensure smooth functioning of web ecosystem. Tools include but are not limited to Cloudflare for redirect set up, Onetrust for cookies preference center set up, Google analytics 4 for website reporting etc.
Leverage on-the-job and external training to become an expert in Sitecore, website best practices and website analytics
Qualifications we seek in you
Minimum Qualifications / Skills
B.S./MBA in marketing with concentration in business or finance
Preferred Qualifications/ Skills
Relevant years of experience in website content management system, website operations and digital marketing
Relevant years of experience working on Sitecore or any other complex CMS like Drupal, AEM etc.
Relevant years of experience in technology and development project management
