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Email Marketing Manager
2 months ago
- Develop and execute comprehensive email marketing strategies to meet business goals.
- Create, manage, and optimize targeted email campaigns (newsletters, promotional, lifecycle, transactional, drip campaigns).
- Leverage customer segmentation to deliver highly personalized and relevant content.
- Conduct in-depth analysis of email marketing performance, identifying opportunities for optimization (open rates, CTR, conversions, bounce rates, unsubscribe rates).
- Implement A/B testing, deliverability best practices, and continuous improvements to increase engagement.
- Oversee and ensure compliance with email marketing regulations (GDPR, CAN-SPAM, etc.).
- Integrate email marketing efforts with broader digital marketing strategies, ensuring cross-channel consistency.
- Collaborate with the design team to create visually engaging, responsive email templates.
- Manage and grow email databases, ensuring data integrity and quality.
- Utilize automation tools to streamline workflows and improve marketing efficiency.
- Report on KPIs, providing actionable insights to improve campaign effectiveness.Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 1+ year of hands-on experience in email marketing.
- Proficiency in email marketing platforms (e.G., Mailchimp, ActiveCampaign, HubSpot) and CRM tools.
- Strong understanding of email marketing best practices, deliverability, list segmentation, and customer journeys.
- Experience with automation, lifecycle marketing, and personalization tactics.
- Analytical mindset with experience in data-driven decision-making and reporting.
- Excellent copywriting skills, with a focus on creating compelling, action-driven content.
- Familiarity with email regulations and compliance (GDPR, CAN-SPAM).
- Ability to work independently in a fast-paced, remote environment.
What We Offer:
- Competitive salary and benefits package.
- Growth opportunities within a dynamic, fast-growing company.
- Access to the latest marketing tools and technologies.
- A flexible, remote-friendly work environment with an innovative team.
