Email Marketing Strategist
3 weeks ago
Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions with leading American companies.
About the Company
We are a rapidly growing email growth service for digital publishers and B2B organizations. Using a unique blend of technical and creative strategies, we help scale owned audiences and drive revenue growth for our clients, ensuring that emails land in inboxes and not spam folders.
Position Overview
As a Technical Email Strategist, you will play a pivotal role in our team, driving email marketing strategies to optimize newsletter engagement and ROI. You will work alongside an all-star team of content creators, data analysts, and email marketing experts to deliver outstanding results for our clients, exceeding industry standards.
Key Responsibilities
- Develop and implement data-driven email marketing strategies to optimize engagement, conversions, and overall performance.
- Leverage your expertise in major email platforms like ActiveCampaign and Beehiiv to manage and optimize email campaigns.
- Design effective list segmentation strategies and automated workflows to enhance performance for clients.
- Respond promptly to communications to ensure seamless collaboration with the team and clients.
- Analyze key email marketing KPIs, such as contact quality, engagement, and deliverability, and implement strategies to improve these metrics.
- Ensure all email campaigns comply with deliverability best practices and legal regulations, including CANSPAM and GDPR.
- Work closely with account managers, performance analysts, and deliverability experts to execute marketing initiatives on time.
Qualifications
- Minimum of 3 years of experience in email marketing.
- Proficiency with Microsoft Excel/Google Sheets for data analysis.
- Advanced knowledge of email marketing performance factors, such as segmentation, deliverability, and KPIs.
- Excellent communication skills, both written and verbal.
- Strong attention to detail and ability to manage client relationships.
- Familiarity with ActiveCampaign, Beehiiv, or similar platforms is highly preferred.
Nice-to-Haves
- Experience in using automation tools for email campaigns.
- Strong understanding of email compliance regulations, such as GDPR and CANSPAM.
- Knowledge of additional email marketing platforms is a bonus.
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