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Marketing Strategist

2 months ago

Delhi, Delhi, India Smart Work Consultants Full time

Job Title: Marketing Strategist

Job Summary:

We are seeking a skilled Marketing Strategist to join our team at Smart Work Consultants. As a Marketing Strategist, you will be responsible for developing and implementing marketing strategies that drive business growth and revenue.

Key Responsibilities:

  • Work closely with the management team to arrive at brand strategy and marketing strategy for the year.
  • Derive the marketing plan and target from the broad strategy and operationalize them.
  • Develop and deploy successful inbound and outbound marketing campaigns and own their implementation from ideation to execution.
  • Budget the marketing expenditure based on sales plan.
  • Allocate the budget wisely and ensure marketing activities stay within the budget.
  • Develop capable human resource through appropriate training and performance management.

Scope:

  • Financial
  • ecommerce volume (Plan vs Actuals)
  • Marketing Budget vs Actual
  • Marketing Plan vs Actual
  • Marketing Expenditure vs RoI
  • NonFinancial
  • Brand Equity Index
  • Market Share
  • New Product Launch Lead Time
  • Customer Satisfaction (ecommerce)
  • People Development

Requirements:

  • Experience: 5 years
  • Location: Mysore
  • Industry: FMCG