Email Marketing Strategist
4 weeks ago
About the Role:
Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions with leading American companies.
Job Overview:
As a Technical Email Strategist, you will play a pivotal role in our team, driving email marketing strategies to optimize newsletter engagement and ROI. You will work alongside an all-star team of content creators, data analysts, and email marketing experts to deliver outstanding results for our clients, exceeding industry standards.
Key Responsibilities:
- Develop and implement data-driven email marketing strategies to optimize engagement, conversions, and overall performance.
- Leverage expertise in major email platforms like ActiveCampaign and Beehiiv to manage and optimize email campaigns.
- Design effective list segmentation strategies and automated workflows to enhance performance for clients.
- Respond promptly to communications to ensure seamless collaboration with the team and clients.
- Analyze key email marketing KPIs, such as contact quality, engagement, and deliverability, and implement strategies to improve these metrics.
- Ensure all email campaigns comply with deliverability best practices and legal regulations, including CAN-SPAM and GDPR.
- Collaborate with account managers, performance analysts, and deliverability experts to execute marketing initiatives on time.
Requirements:
- Minimum of 3 years of experience in email marketing.
- Proficiency with Microsoft Excel/Google Sheets for data analysis.
- Advanced knowledge of email marketing performance factors, including segmentation, deliverability, and KPIs.
- Excellent communication skills, both written and verbal.
- Strong attention to detail and ability to manage client relationships.
- Familiarity with ActiveCampaign, Beehiiv, or similar platforms is highly preferred.
Nice to Have:
- Experience in using automation tools for email campaigns.
- Strong understanding of email compliance regulations, including GDPR and CAN-SPAM.
- Knowledge of additional email marketing platforms is a bonus.
Remote Work: No
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