Specialist - Brand Marketing

2 weeks ago


india Enrich Full time

As a Brand Marketing Executive, you will play a pivotal role in shaping and executing our brand marketing strategies to drive brand awareness, engagement, and growth. Reporting directly to the Marketing Manager, you will collaborate cross-functionally with various teams to ensure our brand message is effectively communicated to our target audience.


Responsibilities:

• Develop and execute integrated brand marketing campaigns across multiple channels, including digital, social media, email, events, and traditional media.

• Conduct market research and competitor analysis to identify opportunities for brand differentiation and growth.

• Collaborate with the creative team to develop compelling brand messaging, visuals, and content that resonate with our target audience.

• Manage social media channels and engage with followers to foster brand loyalty and advocacy.

• Coordinate with external agencies and vendors to execute marketing initiatives and campaigns.

• Monitor and analyze campaign performance metrics to optimize marketing strategies and achieve KPIs.

• Stay up-to-date with industry trends and best practices in brand marketing to continuously innovate and improve our marketing efforts.



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