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Marketing and Brand Development Specialist

3 months ago

India Snaphunt Full time

The Offer

  • Opportunity within a company with a solid track record of performance
  • Strong opportunities to progress your career
  • Opportunity to make a positive impact

The Job

You will be responsible for :

  • Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
  • Translating brand strategy into brand plan and go-to-market strategy.
  • Planning and execution of communications and media actions across offline, online and social media.
  • Participating in product development, pricing and supporting new product launches.
  • Guiding the Advertising & Promotion budget.
  • Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
  • Creating and managing all marketing material and collateral in line with brand direction.
  • Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
  • Tracking effectiveness of various campaigns and course correcting as required.
  • Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
  • Leading the planning and implementation of PR and initiatives related to the brand.
  • Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
  • Using customer insights to construct effective CRM campaigns.
  • Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
  • Working on app store optimisation.
  • Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.

The Profile

  • You have at least 1 year experience ideally in Brand Marketing / Brand Manager or Marketing Communications within Consumer and Healthcare & Lifesciences industry.
  • Experience within would be a strong advantage.
  • You are a strong networker & relationship builder
  • You are adaptable and thrive in changing environments
  • You possess strong analytical skills and are comfortable dealing with numerical data

The Employer

Our client is a leading provider of cutting-edge laboratory equipment, committed to delivering innovative and affordable solutions.