Marketing Specialist
1 week ago
Company Description
Bigtoe Pose, Inc. is a wellness industry innovator that aims to make high-quality massage and yoga services more accessible. Since its launch in 2021, the company has experienced significant growth with a fourfold increase in revenue and a network of over 6,000 professionals. By streamlining the process and taking care of administrative tasks, Bigtoe enables therapists and instructors to focus on providing exceptional wellness experiences.
Job Description
We are seeking a talented Digital Marketing Specialist to join our team on a part-time, remote basis. This role is ideal for someone who is passionate about digital campaigns and has a knack for creating engaging content that resonates with diverse audiences. You will play a crucial role in enhancing our brand presence and driving customer engagement across multiple digital platforms.
Responsibilities
- Develop and execute digital marketing campaigns across channels such as social media, email, and PPC.
- Create compelling content for different platforms to attract and retain customers.
- Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
- Collaborate with other team members to optimize customer experience and ensure brand consistency.
- Stay up-to-date with digital technology trends and suggest new ideas to enhance the digital strategy of the company.
Qualifications:
- Proven experience as a Digital Marketing Specialist or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with social media, Google Adwords, email campaigns and SEO/SEM.
- Working knowledge of ad serving tools (e.g., DART, Atlas) and web analytics tools (e.g., Google Analytics, WebTrends etc.).
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
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