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Digital Marketing Specialist

2 months ago


India B2B eStore Builder Full time

Position: Digital Marketing Specialist


About the Role: At B2BeStoreBuilder, we're on a mission to empower small and medium-sized enterprises (SMEs) with the technology they need to thrive in a competitive environment. If you're passionate about customer engagement, building partnerships, and inside sales, we have the perfect opportunity for you. As aDigital Marketing Specialist, you’ll be instrumental in building a customer base. From acquisition to qualification, you’ll drive key sales and marketing strategies to acquire customers. You will be reporting to the Sr. Manager - Product and Operations.


Roles and Responsibilities: As Digital Marketing Specialist, you will play a critical role in driving our sales and marketing efforts. Your responsibilities will include:


  • Lead Management: Work on leads and prospects provided by management, ensuring timely follow-ups and updates.
  • Cold Calling: Conduct daily cold calls to engage potential clients, using provided scripts and strategies to effectively communicate our offerings.
  • Lead Generation & Qualification: Identify and qualify high-quality prospects to ensure a strong sales pipeline.
  • Appointment & Demo Booking: Schedule and confirm product demonstrations for the sales team, ensuring prospects are well-informed and engaged.
  • Marketing Campaigns: Execute WhatsApp, email, and social media marketing campaigns across platforms like Instagram, Facebook, and LinkedIn.
  • Advertising: Plan and implement paid advertising campaigns on Google Ads, Instagram Ads, and Facebook Ads to drive traffic and generate leads.
  • CRM Utilization: Consistently log call remarks, follow-up notes, and track customer interactions using our CRM and prospecting software.
  • Customer Engagement: Develop and maintain relationships with potential and existing customers, addressing their queries and guiding them toward suitable products.
  • Qualified Lead Targets: Meet or exceed monthly qualified lead targets through effective sales strategies.
  • Performance Marketing: Oversee performance marketing efforts to ensure campaign success and continuous improvement.
  • Training Participation: Attend training sessions to gain product knowledge and refine cold calling techniques.


Applicant Requirements / Qualifications:


  • Expertise in WhatsApp Marketing.
  • Proficiency in Meta Ads and Google Ads.
  • Experience with Google Shopping.
  • Strong background in Performance Marketing.
  • Proven track record in eCommerce Sales.
  • Experience in Telesales or Cold Calling.
  • Skilled in Prospecting and Sales Management.
  • Knowledge of Digital Marketing strategies.
  • Excellent communication skills, both spoken and written.
  • High standards of ethics, competency, and effectiveness.



If you're passionate about driving sales and marketing activities to support our company's sales goals, we look forward to hearing from you. Please share your CV to info@b2bestorebuilder.com