Head of Marketing

3 days ago

bangalore, India Avo Automation Full time
About Avo Automation
Avo Automation is a SaaS business focused on automation of the software delivery process. Our Platform is recognized as leader by market leading analyst like Gartner and G2. We are a young and fast-moving business that looks for hungry and driven people to join our team. We offer a holistic, enterprise-grade platform that unifies test automation and test data management. Avo Automation works with clients across the globe. Our mission is to help businesses assure digital perfection. We are backed by SLK Group, a leading technology provider, with offices in USA, Europe and India.
The automation testing market is growing at 18% annually is already valued at over USD 20 Billion, that’s just the product industry. Testing services market is over USD 200 Billion. Testing takes 20-30 % of entire software delivery effort. To put in another way let’s assume an application you use every day, took 1 year to build testing alone took 3 month of entire build time.
Avo Automation counts marquee organizations like Sony, Mizuho, CNA, Emerson, Voya etc. as our major clients.
We bring an amazing product to the table :
Avo Assure- A Test Automation platform that supports over 100 technologies.
Top Analysts Recommend Avo
Top analysts and peer reviewers like Gartner and G2 recognize Avo as a representative vendor for test automation. The latest G2 Enterprise Grid Report for Test Automation ranks Avo as a ‘Leader’ in this space. With a growing market presence and higher customer satisfaction score, we are delighted to be modernizing how organizations test applications.
Overview:
As a Marketing Professional you will play a pivotal role in developing and executing effective marketing strategies to promote Avo’s product, enhance brand visibility, drive business growth, and generate high-quality leads. Your responsibilities will include, but not limited to, managing lead generation campaigns, creating compelling content by collaborating with subject matter experts (SMEs), organizing and participating in tradeshows and events (both virtual and in-person), providing analyst advisory, and developing an integrated marketing plan aligned with our business goals.
Responsibilities:
Develop and execute lead generation campaigns to attract and capture high-quality leads, increase brand awareness, and support business objectives.
Researching competitors
Creating messaging
Working on a go-to-market plan
Understanding market trends, customer needs, and competitive landscapes
Creating value propositions and messaging
Developing product marketing strategies, such as pricing, advertising, and product launching
Crafting compelling messages across marketing channels
Managing budgets
Setting goals for marketing teams
Ensuring consistent brand messaging
Analyzing consumer behavior
Identifying market expansion opportunities
Boosting brand awareness and profitability
Collaborate with cross-functional teams, including sales, product management, and creative services, to create impactful marketing collateral, such as brochures, whitepapers, case studies, and website content that resonates with target audiences and drives lead generation.
Work closely with subject matter experts (SMEs) to understand our services and technologies and create high-quality, industry-specific content, including blog posts, articles, social media posts, and thought leadership pieces that support lead generation efforts.
Plan, organize, and participate in tradeshows, conferences, and virtual events to showcase our offerings, generate leads, and build relationships with industry professionals and potential clients.
Provide strategic guidance and collaborate with analysts to ensure positive coverage and favourable market positioning.
Conduct market research, competitive analysis, and customer insights to identify trends, opportunities, and areas for improvement in marketing strategies, specifically related to lead generation.
Monitor, analyze and optimize marketing performance metrics, such as ads traffic, lead conversion rates, and campaign ROI, to optimize lead generation efforts and drive continuous improvement across channels but not limited to social and paid platforms.
Develop and maintain strong relationships with external partners, vendors, and media outlets to enhance brand exposure and secure collaboration opportunities that contribute to lead generation.
Stay updated with industry trends, best practices, and emerging marketing technologies to drive innovation and maintain a competitive edge in lead generation strategies.
Qualifications:
Master’s / Bachelor's degree in Marketing, Business Administration, or a related field.
Proven track record of 12+ years of experience in marketing roles in software industry.
Strong understanding of marketing principles, strategies, and tactics, with a focus on integrated marketing and lead generation.
Experience in planning and executing successful lead generation campaigns, including digital marketing, content marketing, and event management.
Excellent written and verbal communication skills, with the ability to create persuasive content and effectively communicate with various stakeholders.
Proficiency in using marketing tools, such as CRM software, marketing automation platforms, analytics tools, and content management systems.
Strong analytical skills, with the ability to interpret data and generate actionable insights for lead generation optimization.
Ability to work in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
Demonstrated creativity, innovation, and problem-solving skills.
Proactive and self-motivated with a strong sense of ownership and accountability.

  • Head Marketing

    3 days ago

    bangalore, India TAAS Partners Full time

    Client is one of the top players in the Consulting/Market Research domainWe are seeking a dynamic Head of Marketing to take charge of all marketing initiatives, including social media, digital campaigns, advertising, and creative projects.As the Head of Marketing, you will be responsible for creating strategic plans to establish and enhance our brand...

  • Head of Marketing

    2 months ago

    bangalore, India Pankaj Steels Full time

    Company DescriptionPankaj Steels, located in Bengaluru, is authorised distributors for Jindal Panther TMT Rebars. They are wholesale stockists of various steel products including MS tubes, sheets and plates, sections, bright bars, binding wire, weld mesh, GI profile sheets, corrugated sheets, and chain link mesh. Pankaj Steels is dedicated to providing...

  • Head of Marketing

    2 months ago

    bangalore, India Pankaj Steels Full time

    Company Description Pankaj Steels, located in Bengaluru, is authorised distributors for Jindal Panther TMT Rebars. They are wholesale stockists of various steel products including MS tubes, sheets and plates, sections, bright bars, binding wire, weld mesh, GI profile sheets, corrugated sheets, and chain link mesh. Pankaj Steels is dedicated to providing...

  • Head Of Marketing

    4 days ago

    bangalore, India Aviate Full time

    Company Overview Aviate is a job-discovery and preparation platform with a user base of over 900K users. We are known for our tech prowess and are considered one of the best partners for employers looking to scale up their non-tech talent. Backed by AngelList's quant fund, Aviate was rated as one of the top Indian startups across all industries in 2022. Job...

  • Head of Digital Marketing

    4 days ago

    bangalore, India 10BestInCity Full time

    About Us Welcome to 10BestInCity.com, a transformative community-driven Blog platform designed to empower women to redefine work on their terms, placing a premium on flexibility rather than rigid working hours. Our mission is to enable women to strike a harmonious balance between work and personal life or embrace remote working as a lifestyle choice. For all...

  • Head of Digital Marketing

    1 day ago

    bangalore, India Mediabistro Full time

    About UsWelcome to 10BestInCity.com, a transformative community-driven Blog platform designed to empower women to redefine work on their terms, placing a premium on flexibility rather than rigid working hours. Our mission is to enable women to strike a harmonious balance between work and personal life or embrace remote working as a lifestyle choice. For all...

  • Head of Marketing

    2 weeks ago

    bangalore, India UNISON INTERNATIONAL CONSULTING (The Recruitment Company) Full time

    Title: Head of Marketing Profile 1. MBA in Marketing from a Tier 1 or 2 school. 2. A minimum of 6 - 12 years work experience 3. Preference for some experience with a start up, a fashion / jewellery brand. 4. Location in Bangalore, full time. 5. Looking for a “Challenger Marketer” mindset 6. Strong on strategy and even stronger on execution. 7....

  • Head Of Marketing

    2 weeks ago

    Bangalore City, India UNISON INTERNATIONAL CONSULTING (The Recruitment Company) Full time

    Title: Head of MarketingProfile 1. MBA in Marketing from a Tier 1 or 2 school.2. A minimum of 6 12 years work experience 3. Preference for some experience with a start up, a fashion / jewellery brand.4. Location in Bangalore, full time.5. Looking for a “Challenger Marketer” mindset 6. Strong on strategy and even stronger on execution.7. Displaying high...

  • Head of Trade Marketing

    4 weeks ago

    bangalore, India PeopleLogic Full time

    About the CustomerCompany is India's leading B2B marketplace and New Retail platform , serving over 250000 mom & pop stores (“Kiranas”) across 50+ cities in India.About the RoleDesignation : Trade marketing HeadWork Location: BangaloreWork Experience: 10- 16 Years of experienceResponsibilitiesDeveloping and executing the Trade Marketing Plan in line...

  • Head of Marketing

    1 day ago

    bangalore, India MANTARA - Luxury Home Hardware Full time

    About the jobMANTARA is seeking a Full-Time Marketing Head to lead and revolutionize our brand. We need a visionary who can create and implement innovative strategies for brand and community engagement, digital and performance marketing, and SEO and web analytics. This role requires proven executional ability with a hands-on approach.Key...

  • Trade marketing Head

    1 month ago

    bangalore, India PeopleLogic Full time

      About the Customer   Company is India's leading B2B marketplace and New Retail platform , serving over 250000 mom & pop stores ("Kiranas") across 50+ cities in India. About the Role Designation : Trade marketing Head Responsibilities Developing and...

  • Trade marketing Head

    4 weeks ago

    bangalore, India PeopleLogic Full time

      About the Customer   Company is India's leading B2B marketplace and New Retail platform , serving over 250000 mom & pop stores ("Kiranas") across 50+ cities in India. About the Role Designation : Trade marketing Head Responsibilities Developing and...

  • Head of Marketing

    1 day ago

    bangalore, India MANTARA - Luxury Home Hardware Full time

    About the jobMANTARA is seeking a Full-Time Marketing Head to lead and revolutionize our brand. We need a visionary who can create and implement innovative strategies for brand and community engagement, digital and performance marketing, and SEO and web analytics. This role requires proven executional ability with a hands-on approach. Key Responsibilities:...

  • Head of Brand Marketing

    4 weeks ago

    bangalore, India Antal International Full time

    HIRING FOR ONE OF THE LEADING AI/ML PLATFORMWe are looking for a rockstar hands-on Brand Marketing Head to join our team! You will be responsible for leading our brand's strategic direction & development, and execution of all marketing and branding activities. Your leadership will ensure our brand's message is consistently communicated & enhances user...

  • Head of Sales

    1 month ago

    bangalore, India Yes Property Full time

    Company DescriptionYes Property is a leading real estate advisory company located in Bengaluru. We specialize in advising and facilitating property buyers, with a focus on the primary real estate market in metro cities. Our mission is to assist customers in finding the best property for their investment or end-use needs. We provide professional real estate...

  • Head of Marketing

    3 months ago

    Bangalore Metropolitan Area, India mPokket Full time

    Role – Head of MarketingLocation – Kolkata/ BangaloremPokket is a rapidly growing and well-funded fintech startup in the lending domain. We offer small ticket loans, along with employability solutions, to the low-income youth via our mobile app. Started in 2016, mPokket is today among the top 5 fintech lenders in India, having disbursed more than...

  • Head of Marketing

    4 weeks ago

    Bangalore Metropolitan Area, India mPokket Full time

    Role – Head of MarketingLocation – Kolkata/ BangaloremPokket is a rapidly growing and well-funded fintech startup in the lending domain. We offer small ticket loans, along with employability solutions, to the low-income youth via our mobile app. Started in 2016, mPokket is today among the top 5 fintech lenders in India, having disbursed more than...

  • Key Account manager

    4 days ago

    bangalore, India Right Head India Full time

    Role: Key Accounts Manager - E Commerce Based at Bangalore Reporting to Head E commerce CTC: 8-15 Lpa PFB the JD. Roles and Responsibilities: Key account management of online Platforms . Ach. Monthly Budget. Primary & Secondary Targets. Overall sales and collection responsibility of the online channel partners. ...

  • Head of Sales

    1 month ago

    bangalore, India Yes Property Full time

    Company Description Yes Property is a leading real estate advisory company located in Bengaluru. We specialize in advising and facilitating property buyers, with a focus on the primary real estate market in metro cities. Our mission is to assist customers in finding the best property for their investment or end-use needs. We provide professional real estate...

  • Regional Head

    2 months ago

    bangalore, India Algonomy Full time

    Regional Head - Growth MarketingExperience: 8+ yearsLocation: BengaluruAlgonomy (previously Manthan and Richrelevance) is looking for a dynamic, innovative and a hands on individual to turbocharge its growth marketing aspects as it races to pole position in defining paradigm shift in powering algorithmic retail for retailers and brands. You will be working...