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Trade marketing Head
1 month ago
About the Customer
Company is India's leading B2B marketplace and New Retail platform , serving over 250000 mom & pop stores ("Kiranas") across 50+ cities in India.
About the Role
Designation : Trade marketing Head
Responsibilities
- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget
- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
- Leading and implementing channel-specific marketing strategies and plans for assigned retailers
- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
- Leading activation programs with partners to improve brand visibility
- Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected
Work Location:
Bangalore
Work Experience:
10- 16 Years of experience
Background and Requirements
Job Requirements
Key Requirements
- Should have a degree in Marketing, Business Administration, or a related field
- Should have prior experience in Trade Marketing
- Should have strong communication & interpersonal skills
- Should have strong analytical skills and are comfortable dealing with numerical data
- Should thrive in matrix environments and are adept at influencing and coordinating with different stakeholders
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