Head of Trade Marketing

3 weeks ago


bangalore, India PeopleLogic Full time
About the Customer
Company is India's leading B2B marketplace and New Retail platform , serving over 250000 mom & pop stores (“Kiranas”) across 50+ cities in India.
About the Role
Designation : Trade marketing Head
Work Location: Bangalore
Work Experience: 10- 16 Years of experience
Responsibilities
Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget
Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
Leading and implementing channel-specific marketing strategies and plans for assigned retailers
Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
Leading activation programs with partners to improve brand visibility
Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected
Background and Requirements
Job Requirements
Key Requirements
Should have a degree in Marketing, Business Administration, or a related field
Should have prior experience in Trade Marketing
Should have strong communication & interpersonal skills
Should have strong analytical skills and are comfortable dealing with numerical data
Should thrive in matrix environments and are adept at influencing and coordinating with different stakeholders
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