Lead Qualification Specialist

3 weeks ago

mumbai, India Waters Corporation Full time

Responsibilities

Engage with new and existing India customer contacts that have expressed an interest in Waters solutions, identify their needs and generate business opportunities through the conversion of MQLs to the state of sales readiness or to contacts for nurture.

Cover a range of product and solution offerings, across India, aligned with current marketing campaign and product portfolio messaging and focus.

Complete the necessary information in our customer relationship management system (Salesforce) to allow for ongoing nurture of customer contacts in future marketing and business development activities, and/or seamless handover to account managers for opportunity development.

Through high-quality customer and prospect interactions, identify, understand, document and communicate market and competitive insights.

Work to meet or exceed lead qualification key performance indicator targets as set by the India Marketing Director & APAC lead Qualification & Operations Leader, aligned with service-level agreements between sales, marketing and demand generation.

Prospecting via various publicly available tools (eg. Linkedin) to identify and engage with potential new customer contacts & accounts as directed by the India Marketing Director & APAC Lead Qualification & Operations Leader. In this capacity, this role will become the source of Marketing Qualified leads.

Work with the India Sales teams, drive MQL opportunities into orders, constantly looking for ways to drive increase conversion to orders.

Collaborate with the India field marketing and sales organisations to ensure customer and business success vs annual operating plans.

Qualifications

Outstanding verbal and written communication. Excellent interpersonal skills. Ability to work in an organized, accurate manner. Resilience and tenacity. Quick and enthusiastic learner. Fluency in one or more of the following languages: English, Hindi Evidence of effective collaboration & networking skills. Ability to interact with and influence customers across organizational levels.

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