Lead - Marketing

Job Description Job Title / Position: - Lead - Marketing DESIGNATION Lead – Marketing  DEPARTMENT (BU/FUNCTION) Marketing  LOCATION Bengaluru  REPORTING MANAGER Chief Marketing Officer Job Purpose:   We are seeking a dynamic and forward-thinking Lead – Marketing to partner with the Chief Marketing Officer in driving Embark Client marketing strategy across tenants, investors, and the overall corporate brand. The role is ideal for a marketing leader passionate about leveraging digital, data, and technology to transform brand experience, engagement, and communication at scale.   Key Responsibilities:   1. Strategic Marketing  •        Partner with the CMO to develop and execute Embark Client integrated marketing and brand strategy across occupier, investor, and corporate audiences.  •        Drive consistency in brand positioning, messaging, and creative storytelling across all touchpoints.  •        Build marketing frameworks that strengthen Embark Client leadership narrative as India’s most trusted real estate investment platform.  2. Digital & Technology-Led Brand Experience •        Drive the digital transformation of marketing—across website, mobile apps, and digital engagement platforms for tenants and investors.  •        Evaluate, pilot, and implement marketing technologies (MarTech) to enhance tenant engagement, including CRM, loyalty programs, analytics dashboards, and digital communication tools.  •        Oversee Embark Client digital ecosystem—including corporate website, occupier app —ensuring best-inclass content, design, UX, and performance.  •        Develop data-driven campaigns and insights dashboards to measure and optimize marketing ROI.  3. Tenant & Investor Marketing •        Conceptualize and deliver tenant engagement campaigns across Embark Client 50+ million sq. ft. portfolio, integrating experiences, communications, and community building.  •        Support investor engagement marketing, investor education initiatives, and digital content strategy.  •        Partner with internal teams (Leasing, Asset Management, Projects, Design, IR, Hospitality) to deliver tailored communication programs that drive business outcomes.  4. Brand & Creative Excellence •        Lead brand storytelling initiatives that elevate Embark Client corporate identity across parks, assets, and digital platforms.  •        Manage agency partners across creative, media, and digital—ensuring impactful campaigns aligned with brand objectives.  •        Drive creation of marketing collaterals, brand films, property showcases, photoshoots, microsites and corporate storytelling content.  5. Revenue Generation & Brand Partnerships •        Develop and execute a marketing monetization strategy through sponsorships, partnerships, and cobranded initiatives across Embark Client parks and events.   •        Build and manage strategic brand alliances that enhance Embark Client ecosystem—partnering with leading consumer, tech, F&B, and wellness brands.  Qualifications and Work Experience: •        Bachelor’s degree in marketing / business / communications (MBA preferred) •        15+ years of marketing experience, with at least 5+ years in senior leadership / strategic roles •        Proven track record of building and scaling marketing functions, and delivering measurable outcomes (brand growth, customer acquisition, revenue etc.) •        Deep expertise in integrated marketing across both digital and traditional channels •        Strong analytical mindset; comfort with analytics, KPIs, dashboards; able to translate data into action •        Excellent communication & presentation skills; ability to influence at senior levels, and convey complex ideas simply Knowledge, Skills and Competencies: •        Should drive and maintain relationships with company’s prospective as well as existing clients. •        Responsible for overall customer satisfaction  •        Communication and interpersonal prowess to interact with tenants effectively. •        Good leadership and ownership skills, ability to motivate, delegate with appropriate follow-up and create engagement within the team. •        Timely, on-budget execution of marketing programs   Requirements Digital Marketing Brand Strategy