Performance Marketer Lead

2 weeks ago

Hyderabad, India Rabbit Digital Branding Solutions Full time

Performance Marketer Lead

Location - Hyderabad

About Us

Associated Advertising Pvt. Ltd. is one of Indias respected and enduring full-service advertising agencies, with a rich legacy of building brands that stand the test of time. With a Pan-India presence and our own independent digital branding arm — Rabbit Digital — we blend strategic insight, creative excellence, and design craft to create campaigns that connect, inspire, and deliver results.

Role:

Owns the overall performance marketing strategy for digital, e-commerce, and Q-commerce platforms, ensuring measurable ROI across all channels. Leads the team and ensures overall efficiency from strategy and planning to execution and optimization — across D2C, e-commerce, and Q-commerce channels.

Key Responsibilities:

  • Translate objectives into actionable plans for search, social, marketplaces, and Q-commerce platforms.
  • Research platform-specific audience behaviour, competitor promotions, and keyword trends.
  • Build media mix recommendations across D2C, marketplaces, and quick commerce.
  • Work with buyers to ensure campaign accuracy and optimal execution.
  • Develop integrated strategies across Google, Meta, LinkedIn, OTT, News Channels, Amazon Ads, Flipkart Ads, and Q-commerce platforms (Blinkit, Zepto, Instamart, etc.).
  • Direct Media Buying on websites and driving performance campaigns
  • Define KPIs, media mix, and budget allocation for marketplace + D2C campaigns.
  • Guide creative for platform-specific ad formats (carousel, sponsored listings, in-app banners) with insights on what is working for the brand and what is not working.
  • Monitor category trends, competitor activity, and promotional opportunities on marketplaces.
  • Lead campaign reviews, identify scaling opportunities, and ensure spend efficiency.
  • Maintain client relationships and present performance dashboards.

Skills & Experience:

  • 5–8 years in performance marketing, with proven e-commerce/Q-commerce experience.
  • Strong analytics skills with Google Ads, Meta Ads, GA4, Amazon Brand Analytics, and marketplace dashboards.
  • Knowledge on Marketing Automation flows and tools
  • Knowledge on integrating with 3rd party tracking tools like Seismic, Neilson etc.
  • Hands-on expertise in both media buying and marketplace optimization.
  • Excellent stakeholder communication & cross-functional collaboration skills.

Why Join Us

  • Be part of a legacy agency and ambitious, creative, digitally driven team shaping the future of brands.
  • A culture that values fresh thinking, collaboration, and growth.

Industry

  • Advertising Services

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