Performance Lead
1 week ago
We are looking for a highly skilled and data-driven Performance Marketing Manager to lead our paid marketing efforts across multiple digital channels. The ideal candidate will be responsible for planning, implementing, and optimizing campaigns to drive measurable growth in leads, sales, and ROI.
Key Responsibilities
Develop and execute performance marketing strategies across channels (Google Ads, Meta Ads, LinkedIn Ads, Programmatic, etc.).
Plan and manage digital campaigns with clear KPIs such as CPL, CPA, ROAS, and CAC.
Monitor campaign performance daily, ensuring optimal budget utilization and ROI.
Conduct A/B testing, keyword research, and ad copy optimization to maximize performance.
Collaborate with creative, content, and analytics teams to deliver high-performing campaigns.
Track, analyze, and report campaign results with actionable insights.
Stay updated on the latest trends, tools, and best practices in digital marketing.
Manage agency/vendor relationships and negotiate costs where required.
Drive automation and scalability in campaign execution.
Requirements
Bachelors/Masters degree in Marketing, Business, or related field.
5+ years of experience in performance marketing with proven results.
Strong knowledge of paid digital platforms: Google Ads, Meta (Facebook/Instagram), LinkedIn, Display, and Retargeting.
Hands-on experience with tools like Google Analytics, GTM, Data Studio, and CRM integrations.
Excellent analytical skills with proficiency in Excel/Google sheets.
Strong communication, collaboration, and project management skills.
Ability to work in a fast-paced, target-driven environment.
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