Digital Marketing Specialist

About usTrisim Technologies, founded in 2016, is a technology consulting firm based in Pune, India. As we step into the 10th year, we are expanding our portfolio to include PLM Market Research in collaboration with our esteemed partner, CIMdata, Inc . CIMdata is a leading independent global strategic management consultancy and research company focused exclusively on PLM and its digital transformations.The advertised career opportunities are career defining job opportunities for new as well as mid-career market research and digital marketing professionals which will make them stand out from the crowd. As part of these opportunities, you will get a chance to work with the foremost experts in the areas of CAD, CAM, CAE, MBSE, PLM etc. and develop leading market research and thought leadership publications in the domain.Position Overview:The Digital Marketing Specialist will be responsible for planning, preparing, and distributing daily news updates and weekly summary emails to CIMdata’s global PLM community . This role ensures that industry professionals receive timely, high-quality information on PLM, digital transformation, and related domains. The specialist will manage digital communication workflows, optimize content for engagement, and support CIMdata’s brand presence across digital channels.Key ResponsibilitiesContent Preparation & DistributionCompile and format daily industry news items from CIMdata’s research, solution provider announcements, and trusted sourcesDevelop weekly summary emails highlighting key trends, commentaries, and event updatesMaintain editorial consistency, clarity, and professional tone in all communicationsCollaborate with research and consulting teams to feature priority contentEmail Marketing & Campaign ManagementManage email lists, segment audiences, and ensure compliance with email marketing best practicesSchedule and send daily and weekly communications using CIMdata’s marketing automation/email platformMonitor delivery rates, open rates, and click-through metrics; recommend improvementsUsing CIMdata CRM, manage relevant CIMdata’s daily and weekly email distribution lists, along with key PLM solution provider news contactsCommunity Engagement & BrandingEnsure email communications reflect CIMdata’s brand guidelines and support thought leadership positioningIdentify opportunities to cross-promote CIMdata events, webinars, publications, and Knowledge CouncilsGather feedback from subscribers to refine communication effectivenessAnalytics & ReportingTrack and analyze performance of daily and weekly campaignsProvide regular reports to management on key metrics and trendsSuggest adjustments to content, timing, or format based on audience engagement dataQualificationsEducation :Bachelor’s degree in Marketing, Communications, Business , or related fieldExperience :2- to 4 -years of digital marketing or email marketing experience; familiarity with B2B marketing preferredExperience in content preparation and distribution, preferably within technology, consulting, or research-driven organizationsSkills :Proficiency with email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot, or similar)Strong written and editorial skills with ability to simplify complex topicsBasic understanding of HTML for email formatting is a plusKnowledge of analytics tools (Google Analytics, email campaign dashboards)Attention to detail, time management, and ability to manage daily deadlinesPersonal Attributes :Organized and process-driven, with strong follow-throughProactive communicator who collaborates well with internal teamsCurious about PLM, digital transformation, and technology trendsWhat We OfferOpportunity to work with global thought leaders in PLM and digital transformationExposure to leading solution providers, industrial organizations, and emerging technology trendsA collaborative, learning-oriented environment with growth opportunitiesAbility to influence research that shapes industry strategies and decision-makingFull time employment with all statutory benefits, personal accident and health insurance, paid vacation and local holidays as per regulations in IndiaFixed salary and performance-linked variable pay as per industry standardsHybrid working environment allowing flexible working hours