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Marketing Content Manager

2 months ago

Bengaluru, India Olyv India (formerly SmartCoin) Full time
Key Responsibilities:Content Strategy:Develop and execute content marketing strategies aligned with overall business goals.Create content calendars and ensure timely delivery of content across all platforms.Copywriting:Craft engaging copy for social media platforms, including Facebook, Instagram, , Twitter, YouTube, ShareChat, Moj etcWrite compelling email copy for CRM campaigns to nurture leads and retain customers.Develop persuasive content for performance marketing ads that drive conversions.Write clear and attractive product descriptions that resonate with the target audience.Create SEO-optimized blog posts, articles, and website content to increase organic traffic.Content Creation & Management:Collaborate with designers, video producers, CRM, Performance Marketing Team and other stakeholders to create multimedia content.Manage and update the company’s website content to ensure it remains relevant and engaging.Track content performance using analytics tools and adjust strategies based on data-driven insights.SEO & Website Management:Conduct keyword research and apply SEO best practices to improve content visibility.Optimize website content for search engines to improve rankings and drive organic traffic.Ensure content is consistent with brand voice, style, and tone.Growth Marketing Collaboration:Work closely with the performance marketing, CRM and Growth teams to create content that supports campaign objectives.Analyze the effectiveness of content in driving traffic, engagement, and conversions.A/B test different content approaches to optimize performance.Research & Trends:Stay updated on industry trends, competitor content strategies, and emerging content formats.Continuously refine content strategies to align with changing market dynamics and audience preferences.Qualifications:Experience:

1-3 years of experience in content marketing, copywriting, or a related role, preferably in a startup environment.Industry:

Experience in fintech or financial services is a plus but not mandatory.Skills:Strong writing and editing skills with an emphasis on clarity and creativity.Proficiency in SEO principles and content management systems (CMS).Ability to write for various formats including blogs, social media, email, and web content.Familiarity with analytics tools such as Google Analytics and social media insights.Ability to work in a fast-paced environment and manage multiple projects simultaneously.Education:A bachelor’s degree in Marketing, Communications, Journalism, or a related field.How to Apply:

Please send your resume, a cover letter, and relevant work samples to the shared Email Address. In your cover letter, explain why you’re a great fit for this role and how your content strategies have driven results in previous roles.