Content Marketer

7 months ago

Bengaluru, India BETSOL Full time

**Company Description**:
**Job Description**:
**Core Responsibilities**:

- Sell BETSOL products and services using the power of words.
- Write content that will be included in marketing, public relations, and advertising material.
- Write engaging headlines and concise product descriptions.
- Create conversion-oriented content that turns visitors into customers.
- Collaborate with product managers and product owners to build a complete understanding of BETSOL’s products and services.
- Research the technology and solutions that our competitors offer.
- Responsible for gaining in-depth understanding of backup industry's terms and trends.
- Ability to understand technical terms and speak to B2B audiences about complex topics.
- Brainstorm visual and content ideas with other members of the Marketing team.
- Leverage brand strategies, unique voices of BETSOL and its various products to maintain identifiable voices while also producing creative and innovative campaigns.

**Required Skills**:

- 1-3 years of content marketing in a web-based marketing environment.
- Familiarity with web content marketing best practices.
- Excellent verbal and written communication skills including an ability to work in a team environment.
- Ability to share a portfolio of relevant works.

**Preferred Skills**
- Experience marketing for a technology company.
- A strong “technical IQ” to match creative aspirations.
- Experience working in backup and recovery industry.

**Additional Information**:
All your information will be kept confidential according to EEO guidelines.

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