Content Marketer

2 weeks ago

Bengaluru, India Testsigma Technologies Full time

**Job Information**:
Department Name

**Marketing**
***

Industry

**Marketing**
***

City

**Bangalore**
***

State/Province

**Karnataka**
***

Country

**India**
***

Zip/Postal Code

**560047**

**About Testsigma**

Testsigma makes it fast and easy for QA teams to run test automation at speed and scale without coding expertise. We do this by empowering everyone in the team author test cases using plain English statements and run the tests across thousands of browsers and devices. Unlike legacy test automation frameworks, Testsigma does not require knowledge of coding, thus enabling QA teams of all sizes to start automating their tests in weeks as opposed to months. Hundreds of leading QA teams across the world use Testsigma’s low-code test automation platform to release quality software at speed and scale. Some notable customers of Testsigma include Cisco, Samsung, Bosch, Honeywell, and American Psychological Association. Testsigma is headquartered in San Francisco with engineering teams in Bangalore and Chennai. Testsigma is a backed by marquee investors like Accel, MassMutual and Strive.

**Requirements**:
As content marketer, you will work closely with the SEO team to plan and execute the content strategy to drive maximum impact to the business. Your goal will be to ensure the content goals are met with a mix of internal and external content writers and freelancers.

**Responsibilities**:

- Content Strategy: create a content calendar and plan quarterly themes and initiatives (Ideation/keyword focus, competitor research, topic research, Group/communities research, type of content, understanding the phase of the funnel).
- Content Publishing - Scope of building the content in a consumable format and having an exceptional plan towards repurposing it
- Content Distribution - Using the places discovered in point 1 to distribute to the ICP audiences for increasing the traffic to the site.
- Content Repurposing - Figuring out multiple ways to share the content across different channels and platforms.
- External Collaborations - Influencers / Subject matter experts - Opinion driven/ content sharing opportunities.
- Follow SEO guidelines. Include and optimize new and existing content for SEO.
- Track the conversion rations identify the potential opportunities in content to improve conversions.
- Understand the complete funnel and optimize the content for better conversions.
- Help to rationalize tone and message of content pieces created by a larger team.
- Work closely with sales and product marketing team to identify content gaps and needs- Assist in the creation of long-form gated assets, press releases, reports, and contributed articles.
- Assist in identifying social media, new distribution channels, partner network, and guest posting opportunities
- End-to-end funnel measurement to understand gaps in the customer acquisition journey and identify areas of improvement.
- Think outside of the box to help brainstorm new content and campaign ideas with the broader marketing team.
- Support in go-to-market content creation for buyer personas, new solutions, and use cases.

**Qualifications**:

- Bachelor’s degree in Marketing or Technology.
- 3-5 years’ experience in a hands-on content marketing position, preferably for a product company.
- Knowledge of or experience in B2B Saas,
- Strong writing and communications skills, Ability to craft engaging stories in a short format
- Ability to work cross-functionally and globally
- Attention to detail

**Benefits**:

- Attractive salary + Bonus
- Very good equity program
- Flexible working hours
- 100% company-paid medical insurance
- Daily catered lunch, free snacks, etc.
- Flat hierarchy

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