Content Marketing Manager

6 months ago

Bengaluru, India Autodesk Full time

Position Overview

Autodesk is looking for content producer to strategize and create thought leadership content for use in marketing campaigns for English-speaking audiences in APAC. In this role, you'll bring your passion for journalism and storytelling to help Autodesk engage executives and key influencers within Autodesk strategic accounts, building awareness and preference for the Autodesk brand, solutions, and services and ultimately driving to tangible, measurable business results.

The ideal candidate is an experienced content producer, able to write copy and work with agencies on visual formats such as videos, infographics and ebooks. You are curious and have a strong desire to understand the world through the eyes of your intended audiences. With these insights, you'll produce a rich library of content purpose-built for Account Based Marketing (ABM) and other marketing vehicles that captivates their attention and drives them to action.

This role requires partnering closely with the senior manager of APAC ABM content and with APAC marketing and sales teams to turn an understanding of audience needs and local business priorities into content that scales to support integrated, multichannel, multitouch campaigns across enterprise, mid-market, and territory accounts. This content serves audience needs while strengthening the Autodesk brand globally.

This role is hybrid and based in India.

Responsibilities

Partner with the senior manager of ABM content and with sales and marketing teams to produce thought leadership content supporting APAC ABM campaigns Understand the account-based buying committee needs, particularly for executives, and translate them into purpose-built ABM and thought leadership content Work with agencies on visual content formats such as videos and infographics Align with AMER and EMEA content producers to ensure global content consistency and scalability Champion the Autodesk brand differentiators and activate them through compelling content

Minimum Requirements

4–8 years of experience in journalism or programmatic content publishing Working understanding of Account Based Marketing strategies and methodologies (past experience in ABM is not necessary) Strong familiarity with market requirements and related dynamics in the APAC region Proven experience with content marketing and audience nurturing to attract and engage audiences Clear, concise writer, editor, and content producer with the ability to nurture that skill in others Experienced at setting goals, defining workloads, managing calendars, and reporting on outcomes Comfort in working with agencies on visual content production Confidence communicating across an ecosystem of influencers, stakeholders, and teams Ability to travel sporadically

Learn More

About Autodesk
Welcome to Autodesk Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.

Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here:

Are you an existing contractor or consultant with Autodesk?

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