Content Marketing Manager

4 weeks ago

Bengaluru, India OrbitShift.AI Full time

About OrbitShift

OrbitShift is an AI-led SaaS Product transforming enterprise consultative technology sales. With a top-notch team of leaders from Amazon, McKinsey, IIT, Stanford, we’ve raised $8.5M from marquee investors like PeakXV (Sequoia Surge) & Stellaris Venture Partners. We’re currently expanding our teams across India & USA.


About the role

We’re looking for a rockstar Content Marketing Manager looking to join a dynamic, fast-paced environment, work closely with cross-functional teams, and own the entire Content marketing function to drive brand awareness, engagement and lead generation.


Responsibilities

  • Develop, execute and own our Content marketing strategy & activities (including managing budget for the same) to drive brand awareness, engagement and lead generation
  • Craft OrbitShift’s online brand and voice in line with our vision & goals, and customized for our target audience
  • Craft compelling content across marketing channels (website, landing pages, ad campaigns, email marketing campaigns, newsletters, articles, blog posts, social media posts, etc) & drive traffic for the same
  • Identify, measure & improve relevant metrics that assess the effectiveness of all our marketing campaigns (especially engagement rates + conversions) and make data-driven recommendations to other teams
  • Create strong online momentum ahead of and during product launches & key company milestones
  • Optimising content for Search Engine Optimisation (SEO) & monitor the performance of the content through online tools such as Google Analytics
  • Create & own short-term and long-term content calendar
  • Conduct market research, competitor analysis, stay updated with industry best practices, emerging trends, and evolving content formats to enhance content marketing initiatives


Requirements

  • 5+ years of relevant Content Marketing experience in Series B stage, B2B SaaS companies
  • Proven track record of managing all aspects of successful content marketing campaigns for similar products for similar audience
  • Deep knowledge of strategies for different types of integrated marketing campaigns, market trends, marketing channels, etc
  • Hands on experience with SEO marketing, content marketing, brand marketing, blog management, website management, social media management, paid ads, analytics, etc
  • Proficiency using CRMs, and web analytics tools like Google Analytics, etc
  • Stellar research, presentation, content-writing, communication, project & program management skills
  • Good technical proficiency & understanding of complex tech products
  • Proven track record of effective problem solving, and working in a highly collaborative role with cross-functional teams
  • Customer-centric mindset & attention to detail
  • Bachelor’s degree in Marketing, Business, Advertising, Product, Strategy, etc is required. Master’s degree from a Tier 1 institute is preferred.


Why choose OrbitShift

  • We’re a lean team with a flat hierarchy
  • Now is the best time to join as we’ve already cracked the code on a product that customers love, but are early-stage enough offering unparalleled learning opportunities
  • High ownership & transparency
  • Fast-tracked growth and career progression
  • You get to build for and sell to an international enterprise customer base
  • Hybrid work setup & flexible work hours
  • Competitive salary & equity
  • Health Insurance for employees & their families
  • Professional Development allowance for online courses



*OrbitShift is an equal-opportunity employer. Candidates will not be discriminated against based on race, ethnicity, color, religion, caste, sex, gender identity, sexual orientation, national origin, veteran, or disability status.

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