Content marketing manager

4 weeks ago

Bengaluru, India OrbitShift.AI Full time
About Orbit Shift
Orbit Shift is an AI-led Saa S Product transforming enterprise consultative technology sales. With a top-notch team of leaders from Amazon, Mc Kinsey, IIT, Stanford, we’ve raised $8.5 M from marquee investors like Peak XV (Sequoia Surge) & Stellaris Venture Partners. We’re currently expanding our teams across India & USA.
About the role
We’re looking for a rockstar Content Marketing Manager looking to join a dynamic, fast-paced environment, work closely with cross-functional teams, and own the entire Content marketing function to drive brand awareness, engagement and lead generation.
Responsibilities
Develop, execute and own our Content marketing strategy & activities (including managing budget for the same) to drive brand awareness, engagement and lead generation
Craft Orbit Shift’s online brand and voice in line with our vision & goals, and customized for our target audience
Craft compelling content across marketing channels (website, landing pages, ad campaigns, email marketing campaigns, newsletters, articles, blog posts, social media posts, etc) & drive traffic for the same
Identify, measure & improve relevant metrics that assess the effectiveness of all our marketing campaigns (especially engagement rates + conversions) and make data-driven recommendations to other teams
Create strong online momentum ahead of and during product launches & key company milestones
Optimising content for Search Engine Optimisation (SEO) & monitor the performance of the content through online tools such as Google Analytics
Create & own short-term and long-term content calendar
Conduct market research, competitor analysis, stay updated with industry best practices, emerging trends, and evolving content formats to enhance content marketing initiatives
Requirements
5+ years of relevant Content Marketing experience in Series B stage, B2 B Saa S companies
Proven track record of managing all aspects of successful content marketing campaigns for similar products for similar audience
Deep knowledge of strategies for different types of integrated marketing campaigns, market trends, marketing channels, etc
Hands on experience with SEO marketing, content marketing, brand marketing, blog management, website management, social media management, paid ads, analytics, etc
Proficiency using CRMs, and web analytics tools like Google Analytics, etc
Stellar research, presentation, content-writing, communication, project & program management skills
Good technical proficiency & understanding of complex tech products
Proven track record of effective problem solving, and working in a highly collaborative role with cross-functional teams
Customer-centric mindset & attention to detail
Bachelor’s degree in Marketing, Business, Advertising, Product, Strategy, etc is required. Master’s degree from a Tier 1 institute is preferred.
Why choose Orbit Shift
We’re a lean team with a flat hierarchy
Now is the best time to join as we’ve already cracked the code on a product that customers love, but are early-stage enough offering unparalleled learning opportunities
High ownership & transparency
Fast-tracked growth and career progression
You get to build for and sell to an international enterprise customer base
Hybrid work setup & flexible work hours
Competitive salary & equity
Health Insurance for employees & their families
Professional Development allowance for online courses
*Orbit Shift is an equal-opportunity employer. Candidates will not be discriminated against based on race, ethnicity, color, religion, caste, sex, gender identity, sexual orientation, national origin, veteran, or disability status.

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