Associate Marketing Manager, Baby and Pets

3 days ago

Bengaluru, India myGwork Full time
This job is with Amazon, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
DESCRIPTION:
Are you customer obsessed, smart and analytical, strategic yet execution focused, entrepreneurial, and passionate about e-Commerce? Do you want to be a part of one of the fastest growing and most innovative e-commerce businesses? Are you interested in working in a high impact role? If yes, this opportunity will appeal to you. Come join our Marketing team and help define the course of the Amazon business. Amazon's vision is to enable customers globally to find, discover, and buy anything online. Amazon.com operates along with its affiliate websites, across the globe, delighting millions of customers every day.
We are looking for a smart, metrics and results-oriented individual who will be instrumental in improving customer experience and growing our business. This role will be responsible for ensuring the best customer experience in one or more product line(s). He/she will plan, coordinate pages across the site, create outbound communication via emails, push and SMS; create and analyze metrics dashboards for traffic and on-site pages, looking at click-through rates, conversion, adoption and other web metrics. He/she will report on performance and action plans to the management team; will propose, plan and execute new features and projects, partnering with business and technical teams to achieve goals. He/she will help to drive feature launches and site improvements to completion by coordinating with project managers, developers, designers, and peers across the organization.
What will your responsibilities include?
- Formulating and executing the marketing plan for new product launches, cross-category marketing and developing and executing Amazon site-wide events.
- Developing store-wide promotions and working closely with Category Managers and In-stock Managers to schedule and execute them
- Designing and executing successful online customer experiences
- Owning the customer experience of Baby and pets category pages and aiding customer journey
- Experimenting & optimizing merchandizing assets to increase overall business impact.
- Own the design & deployment of merchandizing assets in category 'mini properties' every month.
- Identifying problems and opportunities and responding accordingly, engaging cross-functional teams where necessary
- Constantly deriving learning from campaigns and across channels, establishing best practices and efficient processes
- Developing, testing and analyzing new tactics to increase conversion rates and sharing them within the organization
- Tracking and analyzing customer needs based on customer behavior across search, browse and purchase.
- This role requires a high degree of stakeholder management and provides exposure across departments
BASIC QUALIFICATIONS:
- 2+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in a marketing role
PREFERRED QUALIFICATIONS:
- Experience working with a Content Management System (e.g. Wordpress, Drupla, Joomla, etc.)
- Experience using integrated campaigns to solve brand/business challenges

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