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Retention Marketing Manager

2 months ago

mumbai, India The Sleep Company Full time

Role Overview: As a Retention Marketing Manager at The Sleep Company, you will play a pivotal role in driving revenue growth through customer engagement and retention initiatives. You will leverage various off-website channels such as Email, SMS, Notifications, WhatsApp, Chatbots, and Web Personalization to achieve revenue growth.



Key Responsibilities:


  • Campaign Planning and Execution: Develop and execute campaigns on Email, SMS, Notifications, WhatsApp, Chatbots, and Website properties.
  • Customer Segmentation: Conduct thorough analysis of customer data to identify key customer segments & design personalized campaigns & communication strategies.
  • Measure and Analyze campaign performance to optimize for conversion, revenue attribution, click through rates, campaign ROI etc.
  • Design A/B Tests: Plan and execute A/B tests on content and communication strategies to optimize performance and effectiveness.
  • Collaboration with Content Team: Partner with content creators and copywriters to develop effective communication strategies aligned with campaign goals.
  • Innovative Growth Initiatives: Ideate and execute growth hacks, promotional offers, and campaigns to attract and retain customers.
  • Data Analysis and Customer Research: Analyze data and conduct research to understand user behavior, journey, and pain points. Utilize insights to drive informed decision-making and campaign improvements.


Required Skills and Qualifications:


  • Analytical Mindset: Strong analytical skills with the ability to translate data into actionable insights.
  • Communication Skills: Excellent verbal and written communication skills, adept at stakeholder management.
  • Customer Focus: Passion for understanding customer behavior and enhancing customer experience.
  • Ownership and Result Orientation: Proactive attitude with a strong sense of ownership and accountability for achieving measurable results.
  • Fast-paced Environment: Ability to thrive in a dynamic, fast-paced startup environment.


Preferred Experience:


  • At least 2-4 years of experience in a marketing, growth, or sales-related role within a consumer brand or consumer tech company, including at least 1 year of experience in Retention Marketing, customer lifecycle management, customer relationship management, customer engagement.
  • Familiarity with CRM tools – WebEngage, MoEngage, Clevertap, marketing automation platforms, and analytics tools.


Location: Mumbai



Benefits:


  • Competitive salary and performance-based incentives.
  • Opportunities for professional growth and development.
  • Collaborative and innovative work environment.


If you are passionate about driving growth, innovating customer engagement strategies, and contributing to the success of a high-growth consumer brand, we encourage you to apply for this exciting opportunity at The Sleep Company.