Retention Marketing Assistant Manager
3 weeks ago
About the Role:
As a key member of our marketing team at IIDE, you will play a pivotal role in driving customer engagement and retention through multi-channel marketing strategies. This role involves managing marketing automation tools, crafting compelling campaigns, and collaborating with the team to foster long-term customer relationships.
Key Responsibilities:
- Develop and implement multi-channel retention strategies for engaging customers across various touchpoints.
- Create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement.
- Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage.
- Collaborate in designing and executing customer journeys that support long-term retention goals.
- Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates.
- Assist in providing data-driven insights for continuous improvement of retention strategies.
Requirements:
- Minimum of 2 years of experience in retention marketing, focusing on multi-channel strategy and campaign execution.
- Experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms.
- Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement.
- Exceptional written and verbal communication skills, especially for crafting engaging content.
- Proven ability to work collaboratively with team members to achieve performance optimization and growth.
- Proficient in Google Sheets, Excel, including functions like VLOOKUP, Pivots, and SUMIFS for data management.
What We Offer:
At IIDE, we are dedicated to creating a supportive and collaborative work environment that promotes professional growth and impactful contributions. As a leading institution in digital education, we offer competitive salaries and numerous opportunities for career development. If you're a strategic thinker with a passion for retention marketing and teamwork, we encourage you to apply and help enhance our customer engagement and loyalty efforts.
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