Sales Manager

Job Description
State Sales Manager - MP

Position Title: State Sales Manager

Department: Sales Product Development

Reports To: National Sales Head / Business Head

Location: Madhya Pradesh

Role Overview
The State Sales Manager will be responsible for driving agriculture seed business growth in the assigned state by appointing and managing A-class dealers, ensuring strong channel relationships, and delivering revenue targets. The role also requires leading and monitoring the on-ground product development team, ensuring effective product demonstrations, farmer engagement, and market development activities.

Key Responsibilities

• Dealer Appointment Channel Management
• Identify, appoint, and develop A-class dealers/distributors across key districts.
• Achieve monthly, quarterly, and annual sales targets through channel partners.
• Ensure regular dealer engagement, stock availability, and timely collections.
• Develop joint business plans with dealers to maximize market share.
• Monitor dealer performance and provide necessary support to increase business.
• Sales Market Expansion
• Drive sales of company's seed portfolio in the state.
• Identify potential markets and implement territory expansion strategies.
• Monitor competitor activities, pricing, and schemes; suggest counter-strategies.
• Ensure compliance with company's pricing, discount, and credit policies.
• Product Development Demonstrations
• Lead the Product Development (PD) team in planning and executing product demonstrations, field days, and farmer meetings.
• Ensure timely sowing, crop monitoring, and reporting of PD trials.
• Collect feedback from farmers and channel partners on product performance.
• Support the R D/marketing team with field insights for product positioning.
• Team Leadership Coordination
• Supervise product development officers, field staff, and local sales executives.
• Train and motivate team to achieve sales and product development goals.
• Regularly review team performance and provide constructive feedback.
• Reporting MIS
• Submit regular sales, collection, and market intelligence reports.
• Track dealer-wise and district-wise business performance.
• Provide timely updates on product trials, farmer feedback, and competitor movements.

Key Performance Indicators (KPIs)

• Appointment retention of A-class dealers in key districts.
• Achievement of state-level sales targets.
• Growth in dealer sales volume revenue contribution.
• Execution quality of product demonstrations field activities.
• Team productivity and reporting discipline.

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Candidate Profile

• Education: B.Sc. / M.Sc. Agriculture preferred; MBA in Agri-Business / Marketing will be an added advantage.
• Experience: 7–12 years in seed/agri-input sales with at least 3–4 years in a managerial role.
• Skills Required:
• Strong dealer network and relationship management skills.
• Good knowledge of seed business, cropping patterns, and farming practices in the state.
• Team management, leadership, and communication skills.
• Ability to travel extensively across the state.

Compensation Benefits

• Competitive fixed salary + performance-based incentives.
• Travel allowance and field expenses as per company policy.
• Career growth opportunities within sales leadership roles.

Additional Information

For more information