Sales Manager

3 weeks ago

Jabalpur, India Krishidhan Agro Full time

Job Description
State Sales Manager - MP

Position Title: State Sales Manager

Department: Sales Product Development

Reports To: National Sales Head / Business Head

Location: Madhya Pradesh

Role Overview
The State Sales Manager will be responsible for driving agriculture seed business growth in the assigned state by appointing and managing A-class dealers, ensuring strong channel relationships, and delivering revenue targets. The role also requires leading and monitoring the on-ground product development team, ensuring effective product demonstrations, farmer engagement, and market development activities.

Key Responsibilities

  • Dealer Appointment Channel Management
  • Identify, appoint, and develop A-class dealers/distributors across key districts.
  • Achieve monthly, quarterly, and annual sales targets through channel partners.
  • Ensure regular dealer engagement, stock availability, and timely collections.
  • Develop joint business plans with dealers to maximize market share.
  • Monitor dealer performance and provide necessary support to increase business.
  • Sales Market Expansion
  • Drive sales of company's seed portfolio in the state.
  • Identify potential markets and implement territory expansion strategies.
  • Monitor competitor activities, pricing, and schemes; suggest counter-strategies.
  • Ensure compliance with company's pricing, discount, and credit policies.
  • Product Development Demonstrations
  • Lead the Product Development (PD) team in planning and executing product demonstrations, field days, and farmer meetings.
  • Ensure timely sowing, crop monitoring, and reporting of PD trials.
  • Collect feedback from farmers and channel partners on product performance.
  • Support the R D/marketing team with field insights for product positioning.
  • Team Leadership Coordination
  • Supervise product development officers, field staff, and local sales executives.
  • Train and motivate team to achieve sales and product development goals.
  • Regularly review team performance and provide constructive feedback.
  • Reporting MIS
  • Submit regular sales, collection, and market intelligence reports.
  • Track dealer-wise and district-wise business performance.
  • Provide timely updates on product trials, farmer feedback, and competitor movements.

Key Performance Indicators (KPIs)

  • Appointment retention of A-class dealers in key districts.
  • Achievement of state-level sales targets.
  • Growth in dealer sales volume revenue contribution.
  • Execution quality of product demonstrations field activities.
  • Team productivity and reporting discipline.

⸻

Candidate Profile

  • Education: B.Sc. / M.Sc. Agriculture preferred; MBA in Agri-Business / Marketing will be an added advantage.
  • Experience: 7–12 years in seed/agri-input sales with at least 3–4 years in a managerial role.
  • Skills Required:
  • Strong dealer network and relationship management skills.
  • Good knowledge of seed business, cropping patterns, and farming practices in the state.
  • Team management, leadership, and communication skills.
  • Ability to travel extensively across the state.

Compensation Benefits

  • Competitive fixed salary + performance-based incentives.
  • Travel allowance and field expenses as per company policy.
  • Career growth opportunities within sales leadership roles.

Additional Information

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