Sales Manager
1 day ago
Job Description
State Sales Manager - MP
Position Title: State Sales Manager
Department: Sales Product Development
Reports To: National Sales Head / Business Head
Location: Madhya Pradesh
Role Overview
The State Sales Manager will be responsible for driving agriculture seed business growth in the assigned state by appointing and managing A-class dealers, ensuring strong channel relationships, and delivering revenue targets. The role also requires leading and monitoring the on-ground product development team, ensuring effective product demonstrations, farmer engagement, and market development activities.
Key Responsibilities
- Dealer Appointment Channel Management
- Identify, appoint, and develop A-class dealers/distributors across key districts.
- Achieve monthly, quarterly, and annual sales targets through channel partners.
- Ensure regular dealer engagement, stock availability, and timely collections.
- Develop joint business plans with dealers to maximize market share.
- Monitor dealer performance and provide necessary support to increase business.
- Sales Market Expansion
- Drive sales of company's seed portfolio in the state.
- Identify potential markets and implement territory expansion strategies.
- Monitor competitor activities, pricing, and schemes; suggest counter-strategies.
- Ensure compliance with company's pricing, discount, and credit policies.
- Product Development Demonstrations
- Lead the Product Development (PD) team in planning and executing product demonstrations, field days, and farmer meetings.
- Ensure timely sowing, crop monitoring, and reporting of PD trials.
- Collect feedback from farmers and channel partners on product performance.
- Support the R D/marketing team with field insights for product positioning.
- Team Leadership Coordination
- Supervise product development officers, field staff, and local sales executives.
- Train and motivate team to achieve sales and product development goals.
- Regularly review team performance and provide constructive feedback.
- Reporting MIS
- Submit regular sales, collection, and market intelligence reports.
- Track dealer-wise and district-wise business performance.
- Provide timely updates on product trials, farmer feedback, and competitor movements.
Key Performance Indicators (KPIs)
- Appointment retention of A-class dealers in key districts.
- Achievement of state-level sales targets.
- Growth in dealer sales volume revenue contribution.
- Execution quality of product demonstrations field activities.
- Team productivity and reporting discipline.
⸻
Candidate Profile
- Education: B.Sc. / M.Sc. Agriculture preferred; MBA in Agri-Business / Marketing will be an added advantage.
- Experience: 7–12 years in seed/agri-input sales with at least 3–4 years in a managerial role.
- Skills Required:
- Strong dealer network and relationship management skills.
- Good knowledge of seed business, cropping patterns, and farming practices in the state.
- Team management, leadership, and communication skills.
- Ability to travel extensively across the state.
Compensation Benefits
- Competitive fixed salary + performance-based incentives.
- Travel allowance and field expenses as per company policy.
- Career growth opportunities within sales leadership roles.
Additional Information
For more information
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