DeHaat | Area Sales Manager

5 days ago

Chennai, India DeHaat Full time
Job Purpose:
To drive sales growth and achieve targets within the assigned area by managing and optimizing primary and secondary sales, ensuring a diverse category mix, expanding the retail network, maintaining low return to vendor (RTV) rates, and achieving efficient accounts receivable (AR) management.
Responsibilities:
Ensure consistent achievement of the monthly primary sales targets as set at the beginning of each month, contributing to overall sales growth.
Drive efforts to meet or exceed secondary sales targets on a monthly basis, ensuring that products are effectively distributed to retailers and consumers.
Achieve the target number of unique outlets billed every month, with specific goals communicated before the month begins to increase market penetration.
Maintain the agreed category mix in line with the Annual Operating Plan (AOP), ensuring that product categories are balanced as per strategic objectives.
Facilitate the opening of new stores, meeting the monthly targets provided by the sales team to expand retail presence and market coverage.
Keep product returns to vendors below or at 3% as per AOP standards, focusing on minimizing product returns through efficient sales and inventory management.
Work towards meeting the target for Net AR Days, ensuring timely collections and optimizing the accounts receivable cycle in line with monthly targets.
Qualifications
Bachelor's Degree or equivalent experience
Previous experience in FMCG sales
Previous industry experience
Knowledge and Experience:
Bachelor's degree in Business Administration, Marketing, or a related field.
Minimum of 6 to 9 years of experience as a Area Sales Manager in the FMCG industry or related category.
Functional Skills:
Sales Strategy and Planning
Strong Relationship Management
Analytical Skills
Capability to manage new store openings and ensure they align with company targets.
Optimizing product categories to ensure a balanced mix.
Competence in managing RTV rates and AR days to ensure financial health.
Leadership Skills
Team Management
Negotiation Skills
Decision making.
Problem solving

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