DeHaat | DeHaat | Area Sales Manager

17 hours ago

chennai, India DeHaat Full time

Job Purpose:


To drive sales growth and achieve targets within the assigned area by managing and optimizing primary and secondary sales, ensuring a diverse category mix, expanding the retail network, maintaining low return to vendor (RTV) rates, and achieving efficient accounts receivable (AR) management.

Responsibilities:


  • Ensure consistent achievement of the monthly primary sales targets as set at the beginning of each month, contributing to overall sales growth.
  • Drive efforts to meet or exceed secondary sales targets on a monthly basis, ensuring that products are effectively distributed to retailers and consumers.
  • Achieve the target number of unique outlets billed every month, with specific goals communicated before the month begins to increase market penetration.
  • Maintain the agreed category mix in line with the Annual Operating Plan (AOP), ensuring that product categories are balanced as per strategic objectives.
  • Facilitate the opening of new stores, meeting the monthly targets provided by the sales team to expand retail presence and market coverage.
  • Keep product returns to vendors below or at 3% as per AOP standards, focusing on minimizing product returns through efficient sales and inventory management.
  • Work towards meeting the target for Net AR Days, ensuring timely collections and optimizing the accounts receivable cycle in line with monthly targets.


Qualifications


  • Bachelor's Degree or equivalent experience
  • Previous experience in FMCG sales
  • Previous industry experience


Knowledge and Experience:


  • Bachelor's degree in Business Administration, Marketing, or a related field.
  • Minimum of 6 to 9 years of experience as a Area Sales Manager in the FMCG industry or related category.


Functional Skills:


  • Sales Strategy and Planning
  • Strong Relationship Management
  • Analytical Skills
  • Capability to manage new store openings and ensure they align with company targets.
  • Optimizing product categories to ensure a balanced mix.
  • Competence in managing RTV rates and AR days to ensure financial health.


Leadership Skills


  • Team Management
  • Negotiation Skills
  • Decision making.
  • Problem solving

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