Senior Marketing Data Analyst REMOTE

2 days ago

Mon, India DivIHN Integration Inc Full time
For further inquiriesregarding the following opportunity please contact one of ourTalent SpecialistsMeghna atDivya at

Title: Senior Marketing Data Analyst(REMOTE)Location: RemoteDuration: 9Months

Description: Are you a seasoned data analyst with a passion fordriving marketing strategies We are seeking a Senior Marketing DataAnalyst to join our team and lead datadriven decisionmaking in ouromnichannel marketing initiatives. As a Senior Marketing DataAnalyst you will play a pivotal role in analyzing complex marketingdata deriving actionable insights and optimizing omnichannelprograms to maximize ROI and customer engagement.Why Join Us:Joining ourteam means being at the forefront of omnichannel marketinganalytics driving innovation and making a meaningful impact on ourbusiness and customer experiences.Responsibilities:1. Data Analysis:Utilize advanced data analysis techniques and tools to analyzeomnichannel marketing data including digital offline and integratedcampaigns to identify trends patterns and opportunities foroptimization.2. Campaign Performance: Assess theperformance of omnichannel marketing campaigns including emailmarketing social media PPC SEO and traditional media to evaluateeffectiveness and impact on key metrics.3. CustomerJourney Analysis: Analyze the customer journey across multipletouchpoints and channels to understand behavior preferences andinteractions and make datadriven recommendations to enhance thecustomer experience.4. Segmentation andPersonalization: Leverage data insights to create audience segmentsdevelop personalized messaging strategies and implement targetedmarketing campaigns that resonate with different customersegments.5. OmniChannel Attribution: Developomnichannel attribution models to accurately attribute conversionsand ROI to various marketing channels informing budget allocationand resource optimization decisions.6. DataVisualization: Create dynamic dashboards and visualizations tocommunicate omnichannel marketing performance trends and insightsto stakeholders across the organization.7.Collaboration: Collaborate with crossfunctional teams includingmarketing sales product and IT to align data analytics efforts withbusiness goals and drive strategic initiatives.8.Continuous Improvement: Stay updated with industry trends bestpractices and emerging technologies in omnichannel marketing anddata analytics and drive continuous improvement initiatives withinthe data analytics function.Required Skills:Proficiency inanalyzing marketing data using Tableau to derive actionableinsights and optimize campaigns. 34 yearsExperience inmonitoring and optimizing marketing campaigns across multiplechannels leveraging data insights from your own SQL queries tomaximize ROI and achieve business goals 34 yearsGoogleAnalytics Proficiency: Mastery of Google Analytics to track analyzeand interpret website and campaign data extracting valuableinsights to optimize marketing strategies. 4 yearsSQLTableau Excel Nice to have: GitHub Jira (or similar ticketingplatform)About us: DivIHN the IT Asset PerformanceServices organization provides Professional Consulting CustomProjects and Professional Resource Augmentation services to clientsin the MidWest and beyond. The strategic characteristics of theorganization are Standardization Specialization andCollaboration. DivIHN is an equal opportunity employer.DivIHN does not and shall not discriminate against any employee orqualified applicant on the basis of race color religion (creed)gender gender expression age national origin (ancestry) disabilitymarital status sexual orientation or military status.

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