Media Buying lead

2 weeks ago

Mumbai, Maharashtra, India Schbang Full time

We are looking for an experienced Media Buying Lead with hands-on expertise in executing digital campaigns across platforms like Google, Meta, and LinkedIn. This role requires strong executional and backend skills, a data-driven mindset, and the ability to mentor junior team members while driving high-performing media strategies.

Key Responsibilities:

  • Plan, develop, and execute digital media campaigns that deliver measurable business outcomes.
  • Manage end-to-end campaign execution across Google Ads, Meta Ads, and LinkedIn Ads including setup, tracking, optimization, and reporting.
  • Maintain high-quality client servicing by providing timely campaign updates, post-campaign analysis, and actionable insights.
  • Identify and target the right audience through segmentation, behavioral targeting, and persona development.
  • Analyze performance data to optimize campaigns for higher ROI and efficiency.
  • Manage media budgets across platforms to maximize returns while staying within client constraints.
  • Test and implement new strategies, creatives, and bidding approaches to improve performance.
  • Prepare and deliver campaign reports to internal stakeholders and clients, highlighting key insights and learnings.
  • Stay current on platform updates, industry trends, and digital marketing innovations.
  • Mentor and guide junior team members, sharing platform knowledge and campaign best practices.

Key Requirements:

  • 4–6 years of experience in performance marketing or media buying.
  • Proven hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
  • Strong understanding of campaign setup, conversion tracking, pixel implementation, and performance optimization.
  • Analytical mindset with proficiency in tools like Google Analytics, Excel, or Looker Studio.
  • Experience in managing and scaling digital budgets effectively.
  • Excellent communication and reporting skills.
  • Team-oriented with a collaborative attitude and leadership potential.

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