zonal Head

3 weeks ago

Mumbai, Maharashtra, India Thema Corporate Services Full time

Key Responsibilities:

1. Trade Marketing Strategy & Planning

  • Develop and implement zonal trade marketing plans aligned with national strategies.
  • Customize dealer and retailer programs based on local market trends and sales objectives.
  • Plan and monitor trade promotional budgets and ROI in the zone.
  • Drive increase and maintenance of display share.

2. Channel Development & Support

  • Lead initiatives to onboard, train, and engage channel partners – dealers, retailers, and influencers (architects, masons, interior designers, contractors).
  • Drive execution of in-store visibility initiatives: POP materials, signage, store branding, and displays.
  • Support expansion of exclusive stores (Franchisee), MBOs, and enhance customer experience at touchpoints.

3. Schemes, Incentives & Loyalty Programs

  • Design and implement trade schemes, cashback offers, product bundling, and loyalty programs.
  • Track participation and impact, and coordinate with sales and finance for timely payouts.

4. Retail Activation & Campaigns

  • Plan and execute zonal retail activations, roadshows, and influencer meets.
  • Collaborate with local event agencies to execute BTL activities for footfall and brand visibility.
  • Ensure branding at exhibitions, trade events, and dealer meets.

5. Cross-functional Collaboration

  • Work closely with sales teams to gather market insights and boost trade engagement.
  • Coordinate with supply chain and product teams for POS materials and training support.
  • Provide feedback to the central marketing team on zonal requirements.

6. Performance Monitoring & Reporting

  • Maintain dashboards for scheme effectiveness, branding compliance, and dealer performance.
  • Report on KPIs: footfall uplift, secondary sales growth, brand recall, and partner satisfaction.

7. Team Management

  • Handle team of Regional Marketing Incharges.
  • Define and monitor team KPIs and performance.
  • Lead, mentor, and groom the team effectively.

8. Budget Management

  • Manage marketing budgets for assigned zones efficiently.
  • Ensure timely invoice submission and monthly provisioning.

Travel Requirements:

  • Frequent travel within the assigned zone to oversee execution and meet channel partners.

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