PPC Manager

2 weeks ago

Noida, India Head Field Solutions Private Limited Full time

Noida, Sector 57Experience: 5 9 YearsEmployment Type: Full-time | Manager LevelAbout the Role:We are seeking a high-impact PPC Manager & Performance Marketing Specialist who knows how to build, manage, and scale B2B lead-generation funnels for international marketsespecially the US market.The ideal candidate must have strong experience in a marketing agency, deep expertise across Google Ads, Meta Ads, LinkedIn Ads, and a proven track record in generating high-quality leads with optimal CPL, ROI, and CRO.If you understand funnels, customer journeys, ACC Framework, keyword mapping, segmentation, and performance scalingthis is the perfect opportunity for you.Key Responsibilities:1. Lead Generation & Performance Strategy:- Build and execute high-performing B2B lead-generation campaigns for US and international clients.- Develop effective funnels, customer journeys, segmentation, and nurture paths.- Apply advanced frameworks like ACC Framework, funnel segmentation, audience clusters.- Improve key metrics including CPL, CPA, CAC, ROAS, ROI, and conversion rate.- Ensure strong alignment between marketing and B2B sales objectives.2. Paid Media Management (PPC):Strategize, manage, and scale campaigns on:- Google Ads (Search, Display, PMax, YouTube)- Meta Ads (Facebook/Instagram)- LinkedIn Ads (Lead Gen, Sponsored Content, Retargeting)- Conduct deep keyword research, ad creation, audience structuring, and bidding strategies.- Manage retargeting, remarketing, lookalikes, custom audiences, and interest-based targeting.- Perform continuous A/B testing on ads, creatives, funnels, and audience segments3. B2B Campaign Execution:- Strong understanding of B2B sales cycles, buyer intent, and lead qualification.- Develop frameworks for lead scoring, nurturing, and pipeline growth.- Work closely with sales teams to ensure lead quality, conversion consistency, and performance improvement.4. Marketing Analytics & Reporting:Analyze campaign data using:- Google Analytics | Tag Manager | SEMrush | HubSpot | Data Studio- Build dashboards for CPL, ROI, CAC, ROAS, conversion rates, and attribution.- Provide weekly and monthly insights with clear optimization strategies.5. Optimization & Innovation:- Stay updated with performance marketing trends, platform changes, and competitor strategies.- Experiment with ad formats, creative variations, landing page improvements, and funnel redesigns.- Drive CRO (Conversion Rate Optimization) across landing pages and lead flows.- Identify gaps, new channels, and scaling opportunities.Required Skills:- 5 - 9 years of experience in PPC & performance marketing (Mandatory).- Must have worked in a marketing agency.Strong expertise in:- Google Ads- Meta Ads- LinkedIn Ads- Keyword research & bidding- Funnel segmentation & customer journey- ACC Framework- Deep understanding of B2B marketing, lead generation, and US campaign execution.- Strong command over CPL, CPA, ROI, CRO, CAC, attribution, retargeting & segmentation.- Advanced analytical skills with Excel/Google Sheets proficiency.Soft Skills:- Highly analytical with excellent problem-solving skills.- Strong communication skills for US client interactions.- Ability to manage multiple campaigns in a fast-paced agency environment.- Organized, detail-oriented, and result-driven.Work Shift Options:- 12:00 PM to 9:00 PM- 01:00 PM to 10:00 PM- 11:00 AM to 8:00 PM(Should be flexible with any of the above shifts due to US client interaction.) (ref:iimjobs.com)

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