Transformative - Platform Optimization Specialist - D2C

2 weeks ago

Gurugram, India Transformative Ventures Pvt Ltd Full time

What Youll Do:1. Funnel Diagnosis & Optimization- Analyze full-funnel performance: from ad click to checkout.- Identify friction points using Clarity (or similar tools): heatmaps, scroll depth, rage clicks, session recordings.- Detect patterns in drop-offs and underperforming UI/UX elements.- Prioritize hypotheses based on impact and ease of implementation.2. Deep Ad Data + Funnel Integration- Correlate insights from media buying platforms (Meta, Google, etc.) with on-site behavior.- Work closely with media buyers to understand audience intent vs. landing page reality.- Ensure message match between ads, landing pages, and checkout experience.3. Experiment Design & A/B Testing- Propose and lead structured A/B and multivariate tests.- Create and communicate clear hypotheses.- Work with designers and devs to implement and test variants.- Monitor test results, validate significance, and roll out winning changes.4. Strategic Ownership- Maintain a birds-eye view of the entire customer journey.- Constantly seek micro and macro conversion opportunities not just big redesigns but small copy shifts, button placements, trust cues, etc.- Document learnings and build a repeatable CRO framework.Who You Are:- A patient observer with a keen eye for user behavior and friction.- Data fluent comfortable with Google Analytics, Meta Ads Manager, Clarity, Hotjar, Shopify/GA4 conversion data.- Not just analytical but hypothesis-driven you ask why before what.- Collaborative you know how to work with designers, developers, and marketers without drowning them in jargon.- Familiar with direct response marketing, not just UX design principles.- Bonus: Youve worked in high-growth D2C brands, especially those selling beauty, wellness, or high-consideration products.What Youll Need:- 3+ years of experience in CRO or growth strategy roles- Deep knowledge of user behavior analytics platforms (Microsoft Clarity, Hotjar, GA4, etc.)- Experience with A/B testing tools (Convert, Google Optimize, VWO, Optimizely, or similar)- Understanding of performance ad platforms and the interplay between ad creative and funnel- Solid communication skills and an ability to explain findings to non-technical team members (ref:iimjobs.com)

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