Transformative - Platform Optimization Specialist - D2C
1 day ago
What Youll Do:1. Funnel Diagnosis & Optimization- Analyze full-funnel performance: from ad click to checkout.- Identify friction points using Clarity (or similar tools): heatmaps, scroll depth, rage clicks, session recordings.- Detect patterns in drop-offs and underperforming UI/UX elements.- Prioritize hypotheses based on impact and ease of implementation.2. Deep Ad Data + Funnel Integration- Correlate insights from media buying platforms (Meta, Google, etc.) with on-site behavior.- Work closely with media buyers to understand audience intent vs. landing page reality.- Ensure message match between ads, landing pages, and checkout experience.3. Experiment Design & A/B Testing- Propose and lead structured A/B and multivariate tests.- Create and communicate clear hypotheses.- Work with designers and devs to implement and test variants.- Monitor test results, validate significance, and roll out winning changes.4. Strategic Ownership- Maintain a birds-eye view of the entire customer journey.- Constantly seek micro and macro conversion opportunities not just big redesigns but small copy shifts, button placements, trust cues, etc.- Document learnings and build a repeatable CRO framework.Who You Are:- A patient observer with a keen eye for user behavior and friction.- Data fluent comfortable with Google Analytics, Meta Ads Manager, Clarity, Hotjar, Shopify/GA4 conversion data.- Not just analytical but hypothesis-driven you ask why before what.- Collaborative you know how to work with designers, developers, and marketers without drowning them in jargon.- Familiar with direct response marketing, not just UX design principles.- Bonus: Youve worked in high-growth D2C brands, especially those selling beauty, wellness, or high-consideration products.What Youll Need:- 3+ years of experience in CRO or growth strategy roles- Deep knowledge of user behavior analytics platforms (Microsoft Clarity, Hotjar, GA4, etc.)- Experience with A/B testing tools (Convert, Google Optimize, VWO, Optimizely, or similar)- Understanding of performance ad platforms and the interplay between ad creative and funnel- Solid communication skills and an ability to explain findings to non-technical team members (ref:iimjobs.com)
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Gurugram, India Transformative Ventures Pvt Ltd Full timeD2C Platform Optimization SpecialistAbout the jobWe are looking for a driven Ecommerce Platform Manager to optimize the performance and conversion rates of our D2C website. This role will be pivotal in driving revenue growth, enhancing customer experiences, and ensuring the seamless operation of our ecommerce platform.Key Analysis & Optimization- Conduct...
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Urgent Search! D2C Intern
4 weeks ago
Gurugram, Gurugram, India Transformative Ventures Full timeJob Description About the job We are looking for a driven Ecommerce Platform Intern to optimize the performance andconversion rates of our D2C website. This role will be pivotal in driving revenue growth,enhancing customer experiences, and ensuring the seamless operation of our ecommerceplatform. Key Responsibilities: Strategic Planning & Execution: -...
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Ecommerce Platform Manager
1 day ago
Gurugram, India Transformative Ventures Full timeAbout the Company The Ayurveda Experience is America’s largest online Ayurvedic house of brands that markets natural, herbal skincare, bodycare, haircare products and wellness supplements. Advanced in 4 continents and having spread its wings in about 26+ countries, with over 1.75 million customers from the US, UK, Canada, Australia, New Zealand, Germany,...
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Ecommerce Platform Manager
1 day ago
Gurugram, India Transformative Ventures Full timeAbout the Company The Ayurveda Experience is America’s largest online Ayurvedic house of brands that markets natural, herbal skincare, bodycare, haircare products and wellness supplements. Advanced in 4 continents and having spread its wings in about 26+ countries, with over 1.75 million customers from the US, UK, Canada, Australia, New Zealand, Germany,...
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Transformative - Media Buying Specialist
4 weeks ago
Gurugram, India Transformative Ventures Pvt Ltd Full timeare seeking a skilled and data-driven Media Buying Specialist to lead campaign execution and optimization across Amazon, Google, Meta, and other digital platforms.The ideal candidate will have a proven track record of managing large-scale campaigns, driving efficiency through data insights, and maximizing ROI across multiple performance channels.Key...
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Gurugram, India Transformative Ventures Pvt Ltd Full timeWhat You'll Do:Funnel Diagnosis & Optimization- Analyze full-funnel performance: from ad click to checkout.- Identify friction points using Clarity (or similar tools): heatmaps, scroll depth, rage clicks, session recordings.- Detect patterns in drop-offs and underperforming UI/UX elements.- Prioritize hypotheses based on impact and ease of...
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Gurugram, India Transformative Ventures Pvt Ltd Full timeAbout the job:- We are looking for a driven Ecommerce Platform Manager to optimize the performance and conversion rates of our D2C website.- This role will be pivotal in driving revenue growth, enhancing customer experiences, and ensuring the seamless operation of our ecommerce platform.Key Analysis & Optimization:- Conduct in-depth analysis of website...
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D2C Growth Manager
1 day ago
Gurugram, India What's Up Wellness Full timeAbout Us:What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible! We are looking for a data-driven D2C Growth...
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D2C Growth Manager
1 day ago
Gurugram, India What's Up Wellness Full timeAbout Us: What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible! We are looking for a data-driven D2C Growth...
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UI Designer
1 week ago
Gurugram, India Transformative Learning Solutions Full timeAbout the Role :We are seeking a creative and strategic UI Designer who is passionate about delivering aesthetically pleasing and user-centered experiences. In this role, you will play a critical part in shaping and elevating the design language across all digital consumer touchpoints of our D2C eCommerce platform (web + mobile).Youll serve as the visual...
