Transformative - Ecommerce Platform Manager - The Ayurveda Experience - IIM/XLRI/MDI/FMS/MICA/IIT/BITS/NIT/MICA

5 hours ago

Gurugram, India Transformative Ventures Pvt Ltd Full time

About the job:- We are looking for a driven Ecommerce Platform Manager to optimize the performance and conversion rates of our D2C website.- This role will be pivotal in driving revenue growth, enhancing customer experiences, and ensuring the seamless operation of our ecommerce platform.Key Analysis & Optimization:- Conduct in-depth analysis of website performance, user behavior, and conversion metrics.- Identify opportunities for improvement and implement strategies to optimize the customer journey.- Develop and execute A/B tests to validate hypotheses and improve conversion rates.Strategic Planning & Execution:- Collaborate with the marketing, content, and product teams to develop and implement ecommerce strategies.- Manage the optimization roadmap, prioritizing initiatives based on impact and feasibility.- Stay up-to-date with industry trends, emerging technologies, and best practices in ecommerce optimization.Content & Campaign Management:- Work closely with the in-house content creation team to ensure that all digital content is optimized for performance.- Coordinate the execution of marketing campaigns on the platform, ensuring alignment with overall business objectives.- Optimize landing pages, product pages, and other key touchpoints to enhance user experience and drive conversions.Data-Driven Insights:- Utilize analytics tools to track and report on key performance indicators (KPIs) and overall ecommerce health.- Provide actionable insights and recommendations based on data analysis.- Monitor and analyze competitor activities and market trends to identify new Exceptional communication and interpersonal skills and fluent in English.- MBA in Marketing, Business, Analytics, or a related field.- Excellent project management skills and the ability to manage multiple projects simultaneously.- Strong analytical skills with the ability to interpret data and make data-driven decisions.- Proven experience in ecommerce optimization, digital marketing, or a similar role.- Experience with Shopify or other ecommerce platforms is a plus.- A proactive, results-oriented mindset with a passion for continuous improvement. (ref:iimjobs.com)

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