Transformative - Media Buying Specialist
4 weeks ago
are seeking a skilled and data-driven Media Buying Specialist to lead campaign execution and optimization across Amazon, Google, Meta, and other digital platforms.The ideal candidate will have a proven track record of managing large-scale campaigns, driving efficiency through data insights, and maximizing ROI across multiple performance channels.Key Responsibilities:- Plan, execute, and optimize multi-channel marketing campaigns across platforms such as Amazon Ads, Google Ads, Meta Ads, and emerging digital networks.- Manage budget allocation, pacing, performance tracking, and deliver strong returns on ad spend (ROAS) while meeting campaign objectives.- Leverage data analytics to optimize key performance indicators including Conversion Rate (CVR), Cost per Acquisition (CPA), Return on Ad Spend (ROAS), and Customer Lifetime Value (CLTV).- Make strategic, data-driven decisions on bid strategies, audience segmentation, creative testing, and landing page optimization.- Collaborate with Brand, Content, and Tech teams (both in-house and external agencies) to ensure creative assets and messaging align with campaign goals and brand tone.- Stay ahead of industry trends, platform updates, and emerging technologies in performance marketing; proactively identify and test new growth opportunities.- Evaluate new advertising platforms and partnerships to expand reach, enhance revenue potential, and maintain profitability.- Conduct competitive analysis and market research to better understand audience behavior and refine campaign strategies accordingly.Qualifications & Bachelors or Masters degree in Marketing, Economics, Statistics, Business Analytics, or related fields from a reputed 4-6 years of hands-on experience in digital media buying, performance marketing, or growth marketing roles.Technical Proficiency:- Expertise with Google Ads, Meta Ads Manager, Amazon Advertising Console, and other major ad platforms.- Strong analytical skills with experience in tools like Google Analytics, Excel/Sheets, Data Studio, or Power BI.Analytical & Strategic Thinking:- Ability to interpret data, draw actionable insights, and translate them into high-performing Excellent written and verbal communication skills for cross-functional collaboration and Proactive, result-oriented, organized, and adaptable to a fast-paced, dynamic environment.- A creative problem-solver who can think strategically and execute with precision (ref:iimjobs.com)
-
Gurugram, India Transformative Ventures Pvt Ltd Full timeWhat Youll Do:1. Funnel Diagnosis & Optimization- Analyze full-funnel performance: from ad click to checkout.- Identify friction points using Clarity (or similar tools): heatmaps, scroll depth, rage clicks, session recordings.- Detect patterns in drop-offs and underperforming UI/UX elements.- Prioritize hypotheses based on impact and ease of...
-
Programmatic Media Specialist
1 day ago
Gurugram, India Social Beat Full timeSocial BeatProgrammatic Specialist : Gurugramwww.socialbeat.inPosition SummaryThe programmatic Specialist will focus on driving media activation and campaign management across agencies and partners. You will build infrastructure and capabilities for an agency and drive media strategy with customers and agencies. You'll act as the connection between the...
-
Programmatic Media Specialist
1 day ago
Gurugram, India Social Beat Full timeSocial BeatProgrammatic Specialist : Gurugramwww.socialbeat.inPosition SummaryThe programmatic Specialist will focus on driving media activation and campaign management across agencies and partners. You will build infrastructure and capabilities for an agency and drive media strategy with customers and agencies. You'll act as the connection between the...
-
Programmatic Media Specialist
1 day ago
Gurugram, India Social Beat Full timeSocial BeatProgrammatic Specialist : Gurugramwww.socialbeat.inPosition SummaryThe programmatic Specialist will focus on driving media activation and campaign management across agencies and partners. You will build infrastructure and capabilities for an agency and drive media strategy with customers and agencies. You'll act as the connection between the...
-
Programmatic Media Specialist
24 hours ago
Gurugram, India Social Beat Full timeSocial BeatProgrammatic Specialist : Gurugramwww.socialbeat.inPosition SummaryThe programmatic Specialist will focus on driving media activation and campaign management across agencies and partners. You will build infrastructure and capabilities for an agency and drive media strategy with customers and agencies. You'll act as the connection between the...
-
Programmatic Media Specialist
1 day ago
Gurugram, India Social Beat Full timeSocial BeatProgrammatic Specialist : Gurugramwww.socialbeat.inPosition SummaryThe programmatic Specialist will focus on driving media activation and campaign management across agencies and partners. You will build infrastructure and capabilities for an agency and drive media strategy with customers and agencies. You'll act as the connection between the...
-
Programmatic Media Specialist
23 hours ago
gurugram, India Social Beat Full timeSocial BeatProgrammatic Specialist : Gurugramwww.socialbeat.inPosition SummaryThe programmatic Specialist will focus on driving media activation and campaign management across agencies and partners. You will build infrastructure and capabilities for an agency and drive media strategy with customers and agencies. You'll act as the connection between the...
-
Gurugram, India Transformative Ventures Pvt Ltd Full timeD2C Platform Optimization SpecialistAbout the jobWe are looking for a driven Ecommerce Platform Manager to optimize the performance and conversion rates of our D2C website. This role will be pivotal in driving revenue growth, enhancing customer experiences, and ensuring the seamless operation of our ecommerce platform.Key Analysis & Optimization- Conduct...
-
Programmatic Media Specialist
8 hours ago
Gurugram, India Social Beat Full timeSocial Beat Programmatic Specialist : Gurugram Position Summary The programmatic Specialist will focus on driving media activation and campaign management across agencies and partners. You will build infrastructure and capabilities for an agency and drive media strategy with customers and agencies. You'll act as the connection between the Campaign Management...
-
Programmatic Media Specialist
22 hours ago
Gurugram, India Social Beat Full timeSocial Beat Programmatic Specialist : Gurugram Position Summary The programmatic Specialist will focus on driving media activation and campaign management across agencies and partners. You will build infrastructure and capabilities for an agency and drive media strategy with customers and agencies. You'll act as the connection between the Campaign Management...
