Director - Media Buying

6 days ago

Gurugram India Z1 Tech Full time

Job Description Join our team and lead high-performance media buying campaigns that drive measurable results. If you're experienced and results-focused, we want to hear from you What will you do: - Develop and execute media buying strategies to achieve client goals (lead gen, sales, brand awareness) - Manage and optimize campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, YouTube, etc - Analyze campaign performance (CPC, CPL, ROAS, conversions) and generate actionable insights - Collaborate with creative teams to design compelling ad creatives (text, display, video) - Adjust bids, budgets, and targeting for optimal campaign performance - Conduct A/B testing to improve ads based on performance data - Stay updated on industry trends and best practices in media buying - Work with internal teams to align campaigns with overall marketing strategies - Provide performance insights and recommendations to clients and stakeholders - Lead and manage a team, ensuring collaboration and high performance What are we looking for: - Minimum of 7 years of experience in media buying or digital marketing - Proficiency in managing campaigns across major platforms like Google Ads, Facebook, Instagram, LinkedIn, YouTube, etc - Strong analytical skills and ability to generate actionable insights from performance data - Experience with bid management, budgeting, and campaign optimization techniques - Knowledge of A/B testing, audience segmentation, and conversion rate optimization - Familiarity with Google Analytics or other analytics tools - Strong communication skills, with the ability to collaborate effectively with cross-functional teams About Z1 Tech: Z1 Tech (Great Place to Work-Certified) is a technology first company which strives to innovate digital advertising and marketing to streamline automation in favour of humankind. Our mission is to build for the future. We believe in trying to play where the technology is going, not where it has been. This has enabled us to bet on the future and build successful brands like VDO.AI, Plunic, Xuno, Receptix and Jnee . Our offices are located in the US and in India (Gurugram). We're committed to creating a dynamic work environment that values diversity and inclusion and represent employees across various skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations, and gender identities. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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