Lyxel&Flamingo - Client Servicing Manager - Paid Media

3 weeks ago


Mumbai, Maharashtra, India Lyxel and Flamingo Full time

Key Responsibilities

Client Relationship Management:

- Build and maintain strong, long-term relationships with clients.

- Serve as the primary point of contact for clients and provide excellent customer service.

- Understand client business objectives and translate them into digital marketing strategies.

- Conduct regular check-ins with clients to provide updates, gather feedback, and manage expectations.

Campaign Strategy and Execution:

- Develop and execute comprehensive digital media strategies across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.

- Oversee the creation and execution of digital campaigns that align with client goals (brand awareness, lead generation, conversion, etc.

- Manage budget allocations and bid strategies for paid media campaigns.

- Collaborate with internal teams (creative, analytics, content, etc.) to ensure campaigns meet client specifications and objectives.

Campaign Optimization and Reporting:

- Regularly monitor campaign performance, analyze key metrics, and implement optimizations to improve ROI.

- Prepare performance reports for clients, providing clear insights and actionable recommendations.

- Manage ad budgets and recommend adjustments based on campaign performance.

Collaboration and Team Management:

- Work closely with creative, content, and analytics teams to ensure campaigns are visually engaging and data-driven.

- Lead internal meetings to discuss campaign progress, challenges, and client feedback.

- Provide guidance and mentorship to junior account managers or coordinators.

Industry Knowledge and Innovation:

- Stay up-to-date with industry trends, new tools, and digital marketing strategies.

- Proactively suggest new digital media opportunities and innovative strategies to 3-5 years of experience in digital marketing, with a focus on paid media, digital advertising.

- Previous experience in an agency environment is a plus

(ref:iimjobs.com)
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