Paid Media Executive

3 weeks ago


Mumbai, Maharashtra, India Koffeetech Communications Full time

Koffeetech Communications is a dynamic, digital-first marketing agency helping brands build their online presence through creative strategy and measurable results. We're looking for a Paid Media Executive who can manage and optimize paid campaigns across various digital platforms and drive performance through data-driven strategies.

Job Summary:

As a Paid Media Executive, you will be responsible for planning, executing, monitoring, and optimizing paid campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and others. You will work closely with the strategy, creative, and analytics teams to ensure campaigns meet business and client goals.

Key Responsibilities:

  • Plan and execute paid ad campaigns across Google, Meta, LinkedIn, and other relevant platforms.
  • Monitor daily performance metrics to understand effectiveness and identify opportunities for improvement.
  • Optimize campaigns for maximum ROI, CTR, and conversion performance.
  • Conduct A/B testing for creatives, audience targeting, and messaging.
  • Collaborate with the design and copy teams to develop effective ad assets.
  • Generate performance reports and share actionable insights with internal teams and clients.
  • Keep up with industry trends, new ad formats, and platform updates.

Requirements:

  • 1-2 years of hands-on experience in managing paid campaigns (Google Ads, Facebook/Instagram Ads, etc.).
  • Strong understanding of digital media KPIs — CPC, CTR, CPA, ROAS, etc.
  • Proficiency in ad platforms (Google Ads Manager, Meta Ads Manager, etc.).
  • Knowledge of audience targeting, bidding strategies, and remarketing techniques.
  • Familiarity with Google Analytics, UTM tracking, and performance dashboards.
  • Analytical mindset with strong Excel/reporting skills.
  • Ability to multitask and manage timelines efficiently.
  • Excellent communication and teamwork skills.

What We Offer:

  • A performance-driven, collaborative work culture
  • Opportunities to work on varied brands across industries
  • Hands-on learning with latest tools, trends, and strategies
  • Career growth based on results, not just experience

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