Digital Paid Social Media Marketing Specialist

1 day ago

Mumbai, Maharashtra, India beBeePaid Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title">

The Paid Social Media Marketing Manager is responsible for planning, implementing, managing and reporting on paid social media campaigns to achieve measurable business goals.

As a key member of the marketing team, you will collaborate with creative and cross-functional teams to develop compelling ad creatives, recommend messaging, and test multiple ad formats/landing pages (A/B testing).

You will analyze campaign data, prepare reports, communicate insights, and make proactive recommendations for continuous improvement.

Key Responsibilities:
  • Develop and execute paid social strategies that align with business goals and maximize ROI across platforms.
  • Campaign setup, monitoring, and regular optimization to achieve key performance indicators (KPIs) and stay within allocated budgets.
  • Audience targeting and segmentation using social ad platform tools, leveraging first-party data and behavioral insights to maximize relevance and campaign impact.
  • Creative collaboration with design and content teams to produce engaging ad copy, visuals, and videos.
  • Performance analysis, reporting, and communication of insights to stakeholders.
  • Budget forecasting and management to ensure cost-effective delivery and achievement of business objectives.
  • Cross-functional partnership with digital product, compliance, and broader marketing teams to align campaigns with broader organizational priorities and launches.
  • Stay up-to-date with industry trends and best practices in paid social media marketing.
Essential Skills and Qualifications:
  • Experience: 3-5+ years managing paid social media campaigns across multiple platforms.
  • Technical proficiency in paid ad platforms, A/B testing, audience segmentation, and data analysis.
  • Analytical and strategic thinking to drive strategy, optimize performance, and report actionable insights.
  • Creative collaboration skills to partner with content and creative teams.
  • Project and budget management to organize campaigns effectively and manage substantial advertising budgets.
  • Excellent written and verbal communication skills to present complex data to stakeholders.
  • Adaptability and growth mindset to stay up-to-date with platform changes and continually test new strategies for competitive advantage.

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