Digital Marketing Specialist

4 days ago

Mumbai, Maharashtra, India beBeeDigitalMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

We're seeking a Digital Marketing Specialist to lead our Paid Search efforts.

The ideal candidate will have a proven ability to drive results through paid search and social advertising, optimizing campaigns for maximum ROI.

Responsibilities:


• Develop and execute digital marketing strategies for Google Ads and Meta platforms tailored to FMCG and D2C goals.


• Conduct audience segmentation and optimize campaigns through A/B testing, keyword analysis, and ad copy adjustments.


• Track, measure, and report campaign performance using tools like Google Analytics and Meta Ads Manager.


• Manage digital budgets efficiently across channels to maximize campaign results.


• Collaborate with cross-functional teams to align paid media strategies with broader marketing objectives.

Requirements:


• 3+ years of experience in digital marketing with Google Ads and Meta Ads in FMCG or D2C sectors.


• Strong proficiency in campaign optimization, analytics, and reporting tools.


• Expertise in keyword research, bid management, and ad copy creation.


• Familiarity with audience segmentation, budget management, and performance forecasting.


• Bachelor's degree in Marketing or related field; certifications in Google Ads/Meta Ads a plus.

Benefits:


• Competitive salary and professional development opportunities

As a results-driven Digital Marketing Specialist, you'll have the opportunity to impact FMCG and D2C campaigns and drive business growth.

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