Transformative - D2C Specialist - Platform Optimization

D2C Platform Optimization SpecialistAbout the jobWe are looking for a driven Ecommerce Platform Manager to optimize the performance and conversion rates of our D2C website. This role will be pivotal in driving revenue growth, enhancing customer experiences, and ensuring the seamless operation of our ecommerce platform.Key Analysis & Optimization- Conduct in-depth analysis of website performance, user behaviour, and conversion metrics.- Analyze full-funnel performance: from ad click to checkout.- Identify friction points using Clarity (or similar tools): heatmaps, scroll depth, rage clicks, session recordings.- Detect patterns in drop-offs and underperforming UI/UX elements.- Prioritize hypotheses based on impact and ease of implementation.- Identify opportunities for improvement and implement strategies to optimize customer journey.- Develop and execute A/B tests to validate hypotheses and improve conversion rates.Strategic Planning, Execution and ownership- Collaborate with the marketing, content, and product teams to develop and implement ecommerce strategies.- Manage the optimization roadmap, prioritizing initiatives based on impact and feasibility.- Stay up to date with industry trends, emerging technologies, and best practices in ecommerce optimization.- Maintain a bird's-eye view of the entire customer journey.- Constantly seek micro and macro conversion opportunities - not just big redesigns but small copy shifts, button placements, trust cues, etc.- Document learnings and build a repeatable CRO frameworkContent & Campaign Management- Work closely with the in-house content creation team to ensure that all digital content is optimized for performance.- Coordinate the execution of marketing campaigns on the platform, ensuring alignment with overall business objectives.- Optimize landing pages, product pages, and other key touchpoints to enhance user experience and drive conversions.Data-Driven Insights- Utilize analytics tools to track and report on key performance indicators (KPIs) and overall ecommerce health.- Provide actionable insights and recommendations based on data analysis.- Monitor and analyze competitor activities and market trends to identify new opportunities.- Correlate insights from media buying platforms (Meta, Google, etc.) with on-site behaviour.- Work closely with media buyers to understand audience intent vs. landing page reality.- Ensure message match between ads, landing pages, and checkout experience.Who You Are:- A patient observer with a keen eye for user behavior and friction.- Data fluent - comfortable with Google Analytics, Meta Ads Manager, Clarity, Hotjar, Shopify/GA4 conversion data.- Not just analytical but hypothesis-driven - you ask "why" before "what".- Collaborative - you know how to work with designers, developers, and marketers without drowning them in jargon.- Familiar with direct response marketing, not just UX design principles.- Bonus: You've worked in high-growth D2C brands, especially those selling beauty, wellness, or high-consideration 3+ years of experience in CRO or growth strategy roles- Deep knowledge of user behavior analytics platforms (Microsoft Clarity, Hotjar, GA4, etc.)- Experience with A/B testing tools (Convert, Google Optimize, VWO, Optimizely, or similar)- Understanding of performance ad platforms and the interplay between ad creative and funnel- Solid communication skills and an ability to explain findings to non-technical team membersWhy you should join us- Work with a high-performing growth team that values experimentation and speed- Freedom to own the CRO roadmap end to end- Competitive compensation + performance-linked incentives (ref:iimjobs.com)