UI Designer

4 weeks ago

Gurugram, India Transformative Learning Solutions Full time

About the Role :We are seeking a creative and strategic UI Designer who is passionate about delivering aesthetically pleasing and user-centered experiences. In this role, you will play a critical part in shaping and elevating the design language across all digital consumer touchpoints of our D2C eCommerce platform (web + mobile).Youll serve as the visual brand guardian, ensuring consistency in design, usability, and conversion performance, while leading a team of designers to continuously optimize and innovate the user journey.Key Responsibilities :- Own and evolve the UI and visual aesthetics of the companys eCommerce website and mobile app.- Ensure consistency in design language across all landing pages, sales funnels, and digital consumer touchpoints.- Be the brand guardian for the visual identity of the platform, ensuring adherence to Ayurvedic brand values and ethos.- Lead and manage a team of UI and graphic designers to create high-converting, visually appealing landing pages.- Collaborate closely with marketing, content, and development teams to ensure designs are optimized for conversion (CRO).- Build product launch pages using plug-and-play landing page builders (Shopify-based).- Work within the limitations of third-party apps and plugins while ideating innovative design solutions.- Analyze user behavior and translate insights into actionable UI/UX design decisions.Skills Required :- Proficiency in Design Tools : Figma, Adobe XD, Sketch, Illustrator, Photoshop.- UI Design Expertise : Strong understanding of UI principles, responsive design, and mobile-first design approaches.- Experience with eCommerce Platforms : Preferably Shopify and knowledge of its theme and landing page builders (e.g., Shogun, PageFly, GemPages).- CRO (Conversion Rate Optimization) : Understanding of A/B testing, heatmaps, user flow analysis, and behavioral analytics tools (Hotjar, Google Analytics).- Leadership & Collaboration : Experience in leading a design team and working cross-functionally with marketers, copywriters, and developers.- Typography, Layout & Color Theory : Strong grasp of visual design principles and brand consistency.- Consumer Psychology & UX Thinking : Ability to design based on user motivations, decision-making patterns, and behavior.- Communication Skills : Excellent command over English; ability to transform brand copy and marketing content into compelling design.- Problem-solving mindset and ability to thrive in a fast-paced, growth-oriented environment.Preferred Background :- 4+ years of hands-on design experience in UI/UX or branding roles.- Masters or Bachelor's Degree from top design institutes such as NID, Srishti School of Art, Design & Technology, or equivalent.- Prior experience working in D2C, eCommerce, or digital product companies. (ref:hirist.tech)

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