Graphic Designer-D2C

3 weeks ago

Gurugram, India Morepen Laboratories Full time

Job Title: Graphic Designer / D2C

Location: Gurugram
Department: Marketing
Employment Type: Freelance

About Us:

We are a dynamic and innovative Company specializing in Direct-to-Consumer (D2C) products. Our mission is to create visually captivating campaigns that not only resonate with our target audience but also drive measurable results. As we continue to grow, we are looking for a talented Graphic Designer with hands-on experience in performance marketing and D2C to join our creative team.

Role Overview:

As a Graphic Designer specializing in performance marketing and D2C, you will be responsible for designing high-quality visual assets that support our digital marketing strategies and drive conversions. You will collaborate closely with the marketing, product, and performance teams to create compelling designs for paid advertising, social media campaigns, landing pages, email marketing, and more.

Key Responsibilities:

  • Design and Create Performance-Driven Visuals: Develop eye-catching and conversion-oriented designs for paid media campaigns, including display ads, social media ads, email templates, and landing pages.
  • Campaign Optimization: Work alongside the performance marketing team to adjust creative elements based on A/B testing, data insights, and performance metrics to maximize ROI and conversions.
  • D2C Branding: Ensure the brands visual identity is consistently reflected across all digital platforms while also considering the nuances and best practices of D2C marketing.
  • Cross-Platform Design: Design assets for various digital channels, including Facebook, Instagram, Google and email marketing platforms, ensuring they are tailored to each platform's unique format and audience.

Qualifications:

  • Bachelors degree in Graphic Design, Visual Arts, Marketing, or a related field.
  • Minimum of 3 years of professional graphic design experience, with at least 1-2 years focused on performance marketing in a D2C context.
  • Proven experience in designing digital ads and creative assets for performance marketing campaigns (Facebook, Instagram, Google Ads, TikTok, etc.).
  • Strong portfolio showcasing your expertise in designing visually compelling, conversion-driven creative for digital campaigns.
  • Knowledge of performance marketing metrics and the ability to apply design decisions based on data.

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